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Pushpa Jewellers Ltd. (PUSHPA)

SME Cap

Consumer stocks · SME cap · NSE

Pushpa Jewellers Ltd. is a B2B-focused gold jewellery manufacturer established in 2009, supplying high-quality jewellery to wholesalers and retailers across India. It operates an asset-light model, leveraging in-house design capabilities and outsourced execution to enhance scalability, flexibility, and quality control, offering diverse traditional and contemporary designs.

₹118.65
-1.35 · -1.13%
Market cap ₹291 Cr
Data qualityFresh enough for analysisQuote updated 21 Oct, 03:31 pm IST
Details
Quote21 Oct, 03:31 pm IST
Base fundamentals20 Oct 2026 · screener
Latest result01 Jun, 07:57 pm IST
Score21 Oct, 04:30 am IST · v4.3-runtime-valuation
Tags04 Oct 2026
Coverage13/14 · 93%
Valuation2026-07-20 · Rf 6.8% · Consumer P/E 22.2 (n=441)
Technical timing lens

Trend score and candlestick chart

61Bullish

full bull SMA stack · SMA20 +6.2% / mo · MACD + · sector -4.6pp vs Nifty 500 (3M)

Stock trend: 81
Sector RS: 31
Sector 3M: -10.2% vs Nifty 500 -5.6%
Consumer FPI tailwindNot confirmed

Latest mapped FPI equity flow was not positive. View sector evidence

Technical chart

PUSHPAD candles · FIT view-7.7%
Latest close ₹118.65 on 2026-10-21
Bar
-1.5%
RSI
52
MACD hist
0.17
52W pos
55%
Visible chart range
Candle interval
2026-10-21O ₹120.50H ₹121.00L ₹114.45C ₹118.65Vol 1.1L sh
₹90.89₹101.39₹111.90₹122.41₹132.91₹118.65VolRSIMACD2026-042026-062026-082026-092026-11
Up bar
Down bar
EMA 20
EMA 50
Volume + 20D avg
Result date
RSI(14)
MACD / signal
Market context

Relative performance and chart statistics

Adjusted completed-session prices, rebased to 100

PUSHPANifty Consumer DurablesNifty 500
-15%-7%+1%+8%21 Jul2 Sept21 Oct21 Oct 2026PUSHPA +0.5%Nifty Consumer Durabl… -11.0%Nifty 500 -6.5%
PUSHPA
+0.5%
Nifty 500
-6.5%
Nifty Consumer Durables
-11.0%
Vs Nifty 500
+7.0 pp
Chart stats
21 Oct 2026
From 52W high
-20.2%
₹148.8
52W range position
55%
₹81.2 - ₹148.8
ATR (14)
5.2%
₹6.1
Volume vs 20D
0.72x
Latest completed session
Avg traded value
₹1.8 Cr
20-session average
20D price channel
₹92.8 - ₹130
52.5% annualized volatility
Research snapshot

What the evidence says now

Investable fundamentals, management evidence is still limited to a financial-only Trust Lite signal, price trend is neutral, and recent execution is mixed.

Suggested next step
Research, do not rush
The evidence is not strongly aligned. Compare peers and wait for a cleaner setup.
U-Score
Legacy · UNDERVALUED
67

Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.

Latest result
Pending data
—

Revenue NDF · PAT NDF YoY

Technical
Bullish
61

Price trend and sector-relative-strength timing.

Valuation
Legacy model
+66.7%

Legacy margin-of-safety estimate; the revised evidence label remains in shadow validation.

Trust
Limited evidence
67

Financial-only signal; management claim evidence is not sufficient yet.

Financials

Fundamentals, quarterly history, margins, returns and balance-sheet evidence

Latest result

Quarter ended 31 Mar 2026

Pending data

YoY comparison unavailable - result verdict pending data

Filed 31 Mar 2026
Open results browser →
MetricThis quarterYoYQoQ
Revenue₹247 CrNDF+44.4%
EBITDA₹22 CrNDF+37.5%
Operating margin9.0%NDF+0 bps
PAT₹15 CrNDF+36.4%
PAT margin6.1%NDF-36 bps

NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.

Fundamentals

Valuation

P/E
10.80
P/B
1.88
EV/EBITDA
7.92
Market Cap
291.00Cr

Profitability

ROE
25.20%
ROCE
30.40%
ROA
14.61%
Dividend Y
—

Growth (CAGR)

Revenue 5Y
53.00%
EPS 5Y
72.00%
Revenue 3Y
36.00%
EPS 3Y
49.00%

Balance Sheet

Debt/Equity
0.12
Interest Coverage
19.00×
Altman Z
10.39
Book Value
63.80

Cash Flow

FCF Yield
—
FCF Positive Y
1/5
OCF
-51.00 Cr
EPS TTM
10.69

Shareholding

Promoter Hold
72.75%
Promoter Pledge
0.00%
Momentum 52W
57%

Financial History

Updated 21/10/2026

Revenue

₹ Cr
Latest: 247+44.4% vs prev
0247.0Sep 2024: 144Mar 2025: 137Sep 2025: 171Mar 2026: 247Q2 24FY25Q2 25FY26

Net Profit

₹ Cr
Latest: 15.0+36.4% vs prev
015.0Sep 2024: 9.0Mar 2025: 13.0Sep 2025: 11.0Mar 2026: 15.0Q2 24FY25Q2 25FY26
ROE is shown only in the Annual view — quarterly equity data isn't published.

Technicals

Trend interpretation, Stage 2, relative strength, volume and indicator evidence

Daily technical trend read

Mixed signals

Signals are conflicting — long-term uptrend intact. RSI 52. Wait for confirmation.

  • Price > SMA20 > SMA50 > SMA200 — full bullish stack.
  • SMA20 rising (~5.9% over last month) — short-term momentum positive.
  • RSI(14) at 52 — falling, no extreme reading.
  • MACD above signal but histogram contracting — bullish momentum cooling.
  • 20% off 52W high · 46% above 52W low.

Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.

Nifty 500 leadership

Relative Strength & Trend Stage

56
RS percentile
Stage 1 Base / Transition
1M return
+13.4%
3M return
+0.5%
6M return
-5.5%
1Y return
-10.6%
RS 1D
+4
RS 20D
+15
Sector rank
#8
Industry rank
#24
Stage evidence
  • Price is within 4.2% of the 30-week proxy.
  • The 30-week proxy changed +3.4% over 20 sessions.
  • The moving-average structure does not confirm Stage 2 or Stage 4.
50-DMA
price above
200-DMA
price above
Sector
neutral
Industry
improving
Relative-strength line vs Nifty 500 (base 100)
258 observations
21 Oct 2026Value 92.34-0.19%
61728395106Sept 25Feb 26Jun 26Oct 2692
RS vs Nifty 50092

Valuation & peers

U-Score 67 · legacy U-Score band UNDERVALUED · valuation evidence and comparable companies

67U-SCORE
Growth at Value

Fundamental score breakdown

U band · UNDERVALUED
Valuation20/30
Growth21/25
Quality16/20
Balance Sheet10/15
Cash Flow0/10
Piotroski
6/9 (+3)
Penalties
-3
Raw sum
67

Why this score?

Top U-Score contributors and drags from the latest stored fundamentals.

67/100 · legacy band UNDERVALUED

Positive drivers

  • Fair-value margin of safety is positive at 66.7%.
  • Growth contributes 21/25 to the score.
  • Quality contributes 16/20 to the score.

Main drags

  • Penalty bucket subtracts 3 points.
  • Cash flow is weaker at 0/10; verify the latest quarterly trend.
  • Valuation is weaker at 20/30; verify the latest quarterly trend.
Sector valuation model

Consumer valuation: PE/PEG and brand-quality premium

Consumer franchises can deserve higher multiples, but only when growth quality supports them.

Consumer PE/PEG
Primary lens
PE and PEG relative to growth, ROE, margins, and brand strength.
Secondary checks
Volume growth, pricing power, distribution, same-store or category growth.
Main risk check
Premium valuation needs durable growth and margin resilience.
PE
10.8
PB
1.9
EV/EBITDA
7.9
ROE
25.2%
ROCE
30.4%
FCF Yield
—
Debt/Equity
0.1
MoS
+66.7%
Score movement

Stored run vs live recompute

This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.

Stored run: 21 Oct 2026
v4.3-runtime-valuation
Final score
67
Previous: 67
Legacy U-Score band
UNDERVALUED
Previous: UNDERVALUED
Margin of safety
+66.7%
Previous: +66.3%

Score history

12 stored score snapshots. Latest stored move: +0 points.

21 Oct 2026
v4.3-runtime-valuation
67
67
67
67
67
66
66
66
66
67
67
67

Factor attribution

No pillar movement versus the latest stored run. Historical score trend will appear after snapshot storage is enabled.

Modelled fair value

Graham Number
₹123.88
+4.2% MoS
Growth-justified P/E
33.3
Growth-justified Value
₹355.98
+66.7% MoS
PEG
0.17

Comparable companies

Peers

Business-comparable peers in Consumer — ranked by industry, sub-sector, theme-tag overlap, market cap, and U-Score similarity. Green cells mark the best available peer metric in this table.

Compare all ↗
Ticker
Name
Why peer
Score
PE
ROE
MoS
Verdict
KKJEWELS
SME
Kabra Jewels Ltd.
Retail
match 92
72
5.5
26.8%
+82%
UNDERVALUED
DIVINEHIRA
SME
Divine Hira Jewellers Ltd.
Retail
match 89
39
68.9
15.1%
-53%
WATCHLIST
SILGO
Small
Silgo Retail Limited
Retail
match 86
23
33.0
5.8%
+1%
OVERVALUED
SHUBHLAXMI
SME
Shubhlaxmi Jewel Art Ltd.
Retail
match 85
26
16.4
4.6%
-265%
OVERVALUED
MOKSH
Small
Moksh Ornaments Limited
Retail
match 84
56
7.8
8.2%
+82%
FAIR VALUE

Business, management & trust

Growth engines, risks, management commitments and evidence-backed delivery

Business and thesis

Where growth can come from, and what can break the case

Thesis intactReviewed 2026-08-21T18:12:42.866Z
Management commentary snapshot

H1-FY26 revenue grew 18.3% YoY to INR 1,710 Mn, with PAT up 18.3% YoY to INR 110 Mn. EBITDA margins slightly compressed by 4 Bps YoY to 9.30%, while PAT margins saw a 1 Bps YoY compression to 6.43%. Diluted EPS declined 8.6% YoY to INR 4.55/share.

Pushpa Jewellers demonstrates solid top-line and bottom-line growth in H1-FY26, driven by volume expansion. While margins saw slight compression, the asset-light model and strategic focus on design-led differentiation, geographic expansion, and premiumization suggest continued growth potential. The company's B2B model and strong client relationships are key strengths.

Current business mix

Product Wise Revenue (%) H1-FY26

Latest issuer-disclosed distribution across 4 reported categories.

Businessmix
Necklace74.3%
Earrings21.8%
Mala1.8%
Others0.4%
Growth engines

Expanding Geographic Reach

Market presence to be expanded through branch openings in Mumbai, Kerala, Andhra Pradesh, Delhi, Gujarat, along with overseas office expansion.

Product Premiumisation Strategy

Shift towards sophisticated, value-added designs and entry into lab-grown diamonds to enhance margins and capture evolving consumer preferences.

Integrated Digital and ERP Transformation

Digitisation across inventory, production, order, and customer processes, along with SAP ERP implementation, to improve visibility and efficiency.

AI-Fueled Lead Management

AI-driven lead management leverages advanced analytics to identify, score, and prioritize high-potential leads, enabling targeted customer engagement.

Capacity and execution

Branch Office Expansion

Expanding geographic reach through branch openings in Mumbai, Kerala, Andhra Pradesh, Delhi, and Gujarat, along with overseas office expansion.

Tailwinds

Rising Disposable Incomes

Rising disposable incomes and expanding middle-class population are key growth drivers for the Indian jewellery market.

Cultural & Wedding Demand

Strong cultural and wedding-led demand supports consistent consumption in the Indian jewellery market.

Shift to Lightweight, Design-led Jewellery

Growing preference for lightweight, contemporary, and design-led jewellery aligns with the company's differentiation strategy.

Sector Formalization

Formalization of the sector driven by GST, hallmarking, and regulatory reforms enhances transparency and organized market share.

Management accountability

What management said, and what results must prove

Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.

Analyst reading lens
Compare BOTH

The investor presentation provides both H1-FY26 vs H1-FY25 (YoY) and H1-FY26 vs H2-FY25 (QoQ) comparisons for key financial metrics. Both are relevant to assess seasonal performance and sequential momentum in the jewellery business.

Sector KPIs management disclosed

Volume Growth (Kgs)

Volume increased to 423 Kgs in H1-FY26 from 297 Kgs in H1-FY25 (YoY) and 356 Kgs in H2-FY25 (QoQ).

EBITDA Margin

EBITDA Margins were 9.30% in H1-FY26, a 4 Bps YoY compression from 9.34% in H1-FY25.

Premiumization Strategy

Company plans a product premiumisation strategy, shifting towards sophisticated, value-added designs and entry into lab-grown diamonds to enhance margins.

Channel Mix

Pushpa Jewellers operates with a B2B-focused sales model catering to wholesalers and retailers, benefiting from higher volumes and quicker inventory rotation.

Management forward view

Asset-Light Manufacturing Model

Management states an asset-light model with outsourced production to independent karigars ensures scalability, flexibility, and cost efficiency.

Design-Led Differentiation

Management emphasizes design-led differentiation with a wide range of traditional and contemporary designs, enabling lower gold usage and faster inventory turnover.

Customer Loyalty through After-Sales

Management focuses on driving customer loyalty through after-sales excellence, including dedicated support, proactive engagement, and efficient repair processes.

Technology-Enabled Operations

Management highlights integrated technology and flow systems (CAD/CAM, CRM, data intelligence) to power operations, ensuring execution discipline and scalable growth.

Thesis monitor

Numbers and claims to verify in the next filings

CheckpointCurrent evidenceWhat to verify next
Volume (in Kgs)423 Kgs (H1-FY26)Sustained growth in volume, indicating successful market penetration and demand generation from new initiatives.
EBITDA Margin9.30% (H1-FY26)Stability or improvement in margins, especially as premiumization strategy and digital transformation initiatives are implemented.
Geographic Expansion Progress5 branch offices, exports to 3 countriesTimely establishment and operational ramp-up of new branch offices in target domestic and overseas markets.

Verification checkpoints are IndiaPulse research interpretation, not investment advice.

Trust Score
67Limited evidence · low confidenceTrust Lite

Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.

Limited evidence: Claim history is still being built. It ranks around the 52nd percentile of the scored universe and 55th percentile within Consumer. Main check: cash conversion is weak at 28/100.

This is a financial-behaviour screen, not a claim-tested management reliability verdict.

Computed 05 Sept 2026
management-trust-v1
1 docs text-extracted · 0 concalls text-extracted
Score band
Limited evidence

Financial behaviour is scored, but management claims do not yet have enough outcome checks.

Relative rank
52nd percentile

overall median 67 · Consumer: 55th pctile, median 66 · SME: 66th pctile, median 64

Evidence depth
Financial-only

1 documents have extracted text, but claim history is not strong enough yet.

Claim delivery
Outcome history still building

0 claims extracted · No contradicted claim yet

How to read this Trust Score

Limited evidence · low confidence
What it measures
Reliability of management and financial delivery, using financial behaviour only.
Confidence
Treat this as an early read until more concalls and outcomes are matched.
Investor use
Acceptable, but check the weakest sub-score before increasing exposure.

Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.

Forensic breakdown

Read low sub-scores as due-diligence warnings, not automatic sell signals.

Promoter
86
strong · holding, pledge, alignment
Cash flow
28
weak · profit to cash conversion
Balance sheet
89
strong · leverage and solvency
Discipline
80
strong · capital discipline
Results
63
acceptable · quarterly consistency

Trust positives

  • ▸Promoter holding is 72.7%.
  • ▸Promoter pledge is zero.
  • ▸ROCE is 30.4%.
  • ▸OPM spread across recent quarters is 4%.

Trust risks

  • ▸Operating cash flow is negative at ₹-51 Cr.
  • ▸Only 1 years of positive FCF.
  • ▸ROCE trend is -12.3%.

Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.

Important announcements & filings

Latest exchange and company disclosures found within the past two years.

6 shown
Annual reportSep 2026

Sep 2026 · Updates 3 Sep - AGM notice and FY2025-26 annual report dispatched; 17th AGM on September 25, 2026 via VC/OAVM.

Source: Nse

Open source ↗
Annual reportSep 2026

Sep 2026 · Shareholders meeting 2 Sep - 17th AGM on September 25, 2026; annual report for FY2025-26 shared.

Source: Nse

Open source ↗
Annual report

Copy of Newspaper Publication 3 Sep - AGM notice and annual report dispatched electronically; e-voting details and cut-off date shared for 17th AGM.

Source: Nse

Open source ↗
Investor presentationFeb 2026

Feb 2026 · PPT

Source: Nse

Open source ↗
Verify on:NSE India ↗
All information is for study purposes only. For investment decisions, consult your financial advisor. See Playbook for methodology.