Investor presentationSep 2026
Sep 2026 · PPT
Source: Nse
Purple United Sales Ltd. (PURPLEUTED)
SME CapConsumer stocks · SME cap · NSE
Purple United Kids is India's first dedicated premium fashion brand for children (infancy to 14 years), offering stylish apparel and footwear. It operates an omnichannel network including 111 Exclusive Brand Outlets, leading e-commerce platforms, its own D2C website, and a pan-India distribution network. Post-IPO in Dec 2024, the company is expanding its retail presence and product portfolio.
₹425
-16.00 · -3.63%
Market cap ₹424 Cr
Data qualityFresh enough for analysisQuote updated 21 Oct, 11:43 am ISTDetails
Quote21 Oct, 11:43 am IST
Base fundamentals20 Oct 2026 · screener
Latest result10 May, 04:03 am IST
Score21 Oct, 04:30 am IST · v4.3-runtime-valuation
Tags24 Apr 2026
Coverage13/14 · 93%
Valuation2026-07-20 · Rf 6.8% · Consumer P/E 22.2 (n=441)
Technical timing lens
Trend score and candlestick chart
49NeutralSMA20 +13.1% / mo · MACD − · sector -4.5pp vs Nifty 500 (3M)
Stock trend: 60
Sector RS: 32
Sector 3M: -10.1% vs Nifty 500 -5.6%
Consumer FPI tailwindNot confirmed
Latest mapped FPI equity flow was not positive. View sector evidence
Technical chart
PURPLEUTEDD candles · FIT view+51.0%TODAY · PROVISIONALLatest price ₹425.00 on 2026-10-21
Today's candle is provisional from the latest intraday quote; completed-candle scans remain unchanged.
Bar
-3.4%
RSI
41
MACD hist
-9.51
52W pos
53%
2026-10-21O ₹440.00H ₹440.00L ₹420.00C ₹425.00Vol 7,500 shIntraday candle
Up bar
Down bar
EMA 20
EMA 50
Volume + 20D avg
Result date
RSI(14)
MACD / signal
Market context
Relative performance and chart statistics
Adjusted completed-session prices, rebased to 100
PURPLEUTEDNifty Consumer DurablesNifty 500
- PURPLEUTED
- +13.4%
- Nifty 500
- -5.6%
- Nifty Consumer Durables
- -9.7%
- Vs Nifty 500
- +19.0 pp
Chart stats
19 Oct 2026- From 52W high
- -25.0%
- 52W range position
- 57%
- ATR (14)
- 6.5%
- Volume vs 20D
- 0.48x
- Avg traded value
- ₹1.4 Cr
- 20D price channel
- ₹425 - ₹520.6
₹588
₹244.5 - ₹588
₹28.7
Latest completed session
20-session average
57.0% annualized volatility
Research snapshot
What the evidence says now
Mixed fundamentals, management evidence is still limited to a financial-only Trust Lite signal, price trend is neutral, and recent execution is mixed.
Suggested next step
Research, do not rush
The evidence is not strongly aligned. Compare peers and wait for a cleaner setup.
U-Score
Legacy · FAIR VALUE48
Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.
Latest result
Pending data—
Revenue NDF · PAT NDF YoY
Technical
Neutral49
Price trend and sector-relative-strength timing.
Valuation
Legacy model+19.3%
Legacy margin-of-safety estimate; the revised evidence label remains in shadow validation.
Trust
Limited evidence64
Financial-only signal; management claim evidence is not sufficient yet.
Financials
Fundamentals, quarterly history, margins, returns and balance-sheet evidence
Financials
Fundamentals, quarterly history, margins, returns and balance-sheet evidence
Latest result
Quarter ended 31 Mar 2026
Pending dataYoY comparison unavailable - result verdict pending data
Filed 31 Mar 2026
Open results browser →| Metric | This quarter | YoY | QoQ |
|---|---|---|---|
| Revenue | ₹110 Cr | NDF | +80.3% |
| EBITDA | ₹23 Cr | NDF | +76.9% |
| Operating margin | 21.0% | NDF | +0 bps |
| PAT | ₹10 Cr | NDF | +100.0% |
| PAT margin | 9.1% | NDF | +89 bps |
NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.
Fundamentals
Valuation
- P/E
- 27.90
- P/B
- 5.60
- EV/EBITDA
- 12.40
- Market Cap
- 424.00Cr
Profitability
- ROE
- 22.30%
- ROCE
- 22.00%
- ROA
- 6.47%
- Dividend Y
- —
Growth (CAGR)
- Revenue 5Y
- 62.00%
- EPS 5Y
- 46.00%
- Revenue 3Y
- 88.00%
- EPS 3Y
- 115.00%
Balance Sheet
- Debt/Equity
- 1.28
- Interest Coverage
- 3.60×
- Altman Z
- 3.40
- Book Value
- 78.80
Cash Flow
- FCF Yield
- —
- FCF Positive Y
- 1/5
- OCF
- -9.00 Cr
- EPS TTM
- 15.81
Shareholding
- Promoter Hold
- 59.02%
- Promoter Pledge
- 0.00%
- Momentum 52W
- 57%
Financial History
Updated 20/10/2026
Revenue
₹ CrLatest: 110+80.3% vs prev
Net Profit
₹ CrLatest: 10.0+100.0% vs prev
ROE is shown only in the Annual view — quarterly equity data isn't published.
Technicals
Trend interpretation, Stage 2, relative strength, volume and indicator evidence
Technicals
Trend interpretation, Stage 2, relative strength, volume and indicator evidence
Daily technical trend read
Mixed signalsSignals are conflicting — long-term uptrend intact. RSI 41. Wait for confirmation.
- Price above SMA200 (long-term uptrend) but mid-term MAs not aligned.
- SMA20 rising (~11.2% over last month) — short-term momentum positive.
- RSI(14) at 41 — falling, no extreme reading.
- MACD below signal, histogram expanding negatively — bearish momentum building.
- 28% off 52W high · 74% above 52W low.
Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.
Nifty 500 leadership
Relative Strength & Trend Stage
72
RS percentile
Stage 2 UptrendEstablished S2
1M return
-2.0%
3M return
+13.4%
6M return
+45.6%
1Y return
-17.5%
RS 1D
+3
RS 20D
-4
Sector rank
#9
Industry rank
#22
Stage evidence
- Price is 16.1% above the 30-week proxy.
- The 50-DMA is above the 30-week proxy and its slope is rising +6.8%.
- Both 3-month and 6-month returns are positive.
50-DMA
price above
200-DMA
price above
S2 entered
27 Aug 2026
S2 age
36 trading sessions
Sector
neutral
Industry
improving
Relative-strength line vs Nifty 500 (base 100)
260 observations
19 Oct 2026Value 104.19+1.82%
RS vs Nifty 500104
Valuation & peers
U-Score 48 · legacy U-Score band FAIR VALUE · valuation evidence and comparable companies
Valuation & peers
U-Score 48 · legacy U-Score band FAIR VALUE · valuation evidence and comparable companies
Premium Compounder
Fundamental score breakdown
U band · FAIR VALUEValuation4/30
Growth24/25
Quality16/20
Balance Sheet4/15
Cash Flow0/10
Piotroski
5/9 (+3)
Penalties
-3
Raw sum
48
Why this score?
Top U-Score contributors and drags from the latest stored fundamentals.
48/100 · legacy band FAIR VALUE
Positive drivers
- Fair-value margin of safety is positive at 19.3%.
- Growth contributes 24/25 to the score.
- Quality contributes 16/20 to the score.
Main drags
- Penalty bucket subtracts 3 points.
- Cash flow is weaker at 0/10; verify the latest quarterly trend.
- Valuation is weaker at 4/30; verify the latest quarterly trend.
Sector valuation model
Consumer valuation: PE/PEG and brand-quality premium
Consumer franchises can deserve higher multiples, but only when growth quality supports them.
Primary lens
PE and PEG relative to growth, ROE, margins, and brand strength.
Secondary checks
Volume growth, pricing power, distribution, same-store or category growth.
Main risk check
Premium valuation needs durable growth and margin resilience.
PE
27.9
PB
5.6
EV/EBITDA
12.4
ROE
22.3%
ROCE
22.0%
FCF Yield
—
Debt/Equity
1.3
MoS
+19.3%
Score movement
Stored run vs live recompute
This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.
Stored run: 21 Oct 2026
v4.3-runtime-valuation
Final score
48
Previous: 48
Legacy U-Score band
FAIR VALUE
Previous: FAIR VALUE
Margin of safety
+19.3%
Previous: +16.3%
Score history
12 stored score snapshots. Latest stored move: +0 points.
21 Oct 2026
v4.3-runtime-valuation
48
48
48
48
50
50
50
50
50
50
48
48
Factor attribution
No pillar movement versus the latest stored run. Historical score trend will appear after snapshot storage is enabled.
Modelled fair value
Graham Number
₹167.42
-153.8% MoS
Growth-justified P/E
33.3
Growth-justified Value
₹526.47
+19.3% MoS
PEG
0.38
Comparable companies
Peers
Business-comparable peers in Consumer — ranked by industry, sub-sector, theme-tag overlap, market cap, and U-Score similarity. Green cells mark the best available peer metric in this table.
Ticker
Name
Why peer
Score
PE
ROE
MoS
Verdict
ONDOOR
SME
On Door Concepts Ltd.
Retail
match 87
56
16.3
10.2%
+60%
FAIR VALUE
SDREAMS
SME
S D Retail Ltd.
Retail
match 87
45
14.2
9.3%
+52%
WATCHLIST
MAGSON
SME
Magson Retail And Distribution Ltd.
Retail
match 87
7
296.0
1.5%
-7966%
OVERVALUED
REXPRO
SME
Rexpro Enterprises Ltd.
Retail
match 84
41
17.8
3.5%
+54%
WATCHLIST
FOCE
SME
Foce India Ltd.
Retail
match 84
42
45.1
17.4%
-35%
WATCHLIST
Business, management & trust
Growth engines, risks, management commitments and evidence-backed delivery
Business, management & trust
Growth engines, risks, management commitments and evidence-backed delivery
Business and thesis
Where growth can come from, and what can break the case
Thesis intactReviewed 2026-08-22T06:40:57.439Z
Management commentary snapshot
Purple United Sales reported strong FY26 performance with Revenue from Operations up 65% YoY to INR 17,063.21 Lakhs and EBITDA up 76% YoY to INR 3,658.80 Lakhs. PAT grew 45% YoY to INR 1,519.45 Lakhs, while EBITDA margin improved to 21% from 20%.
The company demonstrates robust top-line and EBITDA growth, driven by aggressive EBO expansion and a focus on premiumization in the organized kidswear market. While PAT margin saw a slight dip, the overall operational performance and strategic initiatives for omnichannel growth and market consolidation suggest the investment thesis remains on track.
Current business mix
FY26 Channel wise Contribution
Latest issuer-disclosed distribution across 4 reported categories.
Retail40.0%
Distribution38.0%
Key Accounts20.0%
Online2.0%
Growth engines
Premiumisation of Kids' Fashion
Indian parents are shifting from need-based buying to brand-led, premium choices, with Purple United positioned to capture this aspirational spend.
Untapped Organised Market
India's kidswear market is highly fragmented; the organized segment is growing faster, allowing Purple United to consolidate share as a scalable national player.
Entry into New Tier-1 & Tier-2 Markets
Significant whitespace remains across high-potential cities in the South, West, and East, targeted with a cluster-led expansion approach.
Deepening the Omnichannel Engine
Driving seamless integration between EBOs, marketplaces, D2C, and offline distribution, with continued investment in website and app.
Capacity and execution
Exclusive Brand Outlets (EBOs)
Expanded the store network to 111 EBOs as of 30 April 2026, up from 86 at H1FY26-end. Significant store additions are planned across FY26–27.
Tailwinds
Premiumisation of Kids' Fashion
Indian parents are shifting from need-based buying to brand-led, premium choices, valuing quality, safety, and design.
Untapped Organised Market
The organized kidswear segment is growing faster than the overall industry, offering consolidation opportunities for scalable players.
Rising Disposable Incomes
India's per-capita income reached ~₹2.14 Lakh in FY24, fueling discretionary spend on children.
Digital-led Discovery
Social media and influencers are driving fashion awareness across Tier-1, 2, and 3 cities.
Management accountability
What management said, and what results must prove
Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.
Analyst reading lens
Compare YOY
The presentation provides audited H2FY26 vs H2FY25 and FY26 vs FY25 results, indicating a focus on annual and half-yearly comparisons, which is typical for consumer businesses with seasonal patterns and long-term strategic expansion.
Sector KPIs management disclosed
Revenue from Operations Growth
FY26 Revenue from Operations grew 65% YoY to INR 17,063.21 Lakhs.
EBITDA Margin
FY26 EBITDA Margin improved to 21% from 20% in FY25.
PAT Margin
FY26 PAT Margin was 9%, down from 10% in FY25.
Exclusive Brand Outlets (EBOs)
Expanded the store network to 111 Exclusive Brand Outlets as of 30 April 2026, up from 86 at H1FY26-end.
Management forward view
Goal to be India's Most Loved Kids' Fashion Brand
The company has a clear goal of becoming India's most loved kids' fashion brand.
Planned Store Additions
Significant store additions are planned across FY26–27 to sustain growth visibility, executed through a dense cluster-led rollout.
Leveraging Technology for Future Growth
Investments in tech, data, and customer analytics are planned to drive smarter merchandising, sharper marketing, and personalized shopping experiences.
Thesis monitor
Numbers and claims to verify in the next filings
| Checkpoint | Current evidence | What to verify next |
|---|---|---|
| EBO Count | 111 EBOs as of April 30, 2026 | Pace and success of planned store additions across FY26-27, particularly in new Tier-1 & Tier-2 markets. |
| Revenue Growth | 65% YoY in FY26 | Sustained high growth rates, indicating successful market penetration and premiumization strategy execution. |
| EBITDA Margin | 21% in FY26 | Maintenance or further improvement in EBITDA margins, especially with ongoing expansion and potential depreciation/interest cost increases. |
Verification checkpoints are IndiaPulse research interpretation, not investment advice.
Trust Score
64Limited evidence · low confidenceTrust Lite
Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.
Limited evidence: Claim history is still being built. It ranks around the 42nd percentile of the scored universe and 45th percentile within Consumer. Main check: cash conversion is weak at 28/100.
This is a financial-behaviour screen, not a claim-tested management reliability verdict.
Computed 05 Sept 2026
management-trust-v1
7 docs text-extracted · 4 concalls text-extracted
Score band
Limited evidence
Financial behaviour is scored, but management claims do not yet have enough outcome checks.
Relative rank
42nd percentile
overall median 67 · Consumer: 45th pctile, median 66 · SME: 51st pctile, median 64
Evidence depth
Financial-only
7 documents have extracted text, but claim history is not strong enough yet.
Claim delivery
Outcome history still building
0 claims extracted · No contradicted claim yet
How to read this Trust Score
Limited evidence · low confidenceWhat it measures
Reliability of management and financial delivery, using financial behaviour only.
Confidence
Treat this as an early read until more concalls and outcomes are matched.
Investor use
Acceptable, but check the weakest sub-score before increasing exposure.
Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.
Forensic breakdown
Read low sub-scores as due-diligence warnings, not automatic sell signals.
Promoter
86
strong · holding, pledge, alignment
Cash flow
28
weak · profit to cash conversion
Balance sheet
61
acceptable · leverage and solvency
Discipline
90
strong · capital discipline
Results
63
acceptable · quarterly consistency
Trust positives
- ▸Promoter holding is 63.8%.
- ▸Promoter pledge is zero.
- ▸ROCE is 22.9%.
- ▸OPM spread across recent quarters is 4%.
Trust risks
- ▸Operating cash flow is negative at ₹-9 Cr.
- ▸Only 1 years of positive FCF.
- ▸Debt/equity is 1.14.
Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.
Continue researching Purple United Sales Ltd.
Important announcements & filings
Latest exchange and company disclosures found within the past two years.
Open source ↗
Concall transcriptMay 2026
May 2026 · Transcript
Source: Nse
Investor presentationMay 2026
May 2026 · PPT
Source: Nse
Annual reportMar 2026
Mar 2026 · Annual Report 2026
Source: Nse
Concall transcriptJan 2026
Jan 2026 · Transcript
Source: Nse
Concall transcriptDec 2025
Dec 2025 · Transcript
Source: Nse
Investor presentationDec 2025
Dec 2025 · PPT
Source: Nse
Investor presentationNov 2025
Nov 2025 · PPT
Source: Nse
Concall transcriptJun 2025
Jun 2025 · Transcript
Source: Nse
Investor presentationJun 2025
Jun 2025 · PPT
Source: Nse
Annual reportMar 2025
Mar 2025 · Annual Report 2025
Source: Nse
All information is for study purposes only. For investment decisions, consult your financial advisor. See Playbook for methodology.