Purple United Sales Ltd. (PURPLEUTED)
SME CapConsumer stocks · SME cap · NSE
Purple United Kids is India's first dedicated premium fashion brand for children (infancy to 14 years), offering stylish apparel and footwear. It operates an omnichannel network including 111 Exclusive Brand Outlets, leading e-commerce platforms, its own D2C website, and a pan-India distribution network. Post-IPO in Dec 2024, the company is expanding its retail presence and product portfolio.
One read, four checks
75+ is strong, 60-74 is usable, 45-59 is mixed, and below 45 needs caution. These are research lenses, not buy/sell instructions.
Mixed fundamentals, management trust is acceptable, price trend is neutral, and recent execution is mixed.
Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.
low confidence · 0/0 claims checked
Timing lens: price trend and sector relative strength.
Rolling lens: recent quarterly delivery, not the latest single-result score.
Quarter ended 31 Mar 2026
Average · 30/100YoY data unavailable — classification deferred
| Metric | This quarter | YoY | QoQ |
|---|---|---|---|
| Revenue | ₹110 Cr | NDF | +80.3% |
| EBITDA | ₹23 Cr | +64.3% | +76.9% |
| Operating margin | 21.0% | +200 bps | +0 bps |
| PAT | ₹10 Cr | NDF | +100.0% |
| PAT margin | 9.1% | -50 bps | +89 bps |
NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.
Business & thesis
Growth engines, tailwinds/headwinds, and risk radar from management commentary
Business & thesis
Growth engines, tailwinds/headwinds, and risk radar from management commentary
Where growth can come from, and what can break the case
Purple United Sales reported strong FY26 performance with Revenue from Operations up 65% YoY to INR 17,063.21 Lakhs and EBITDA up 76% YoY to INR 3,658.80 Lakhs. PAT grew 45% YoY to INR 1,519.45 Lakhs, while EBITDA margin improved to 21% from 20%.
The company demonstrates robust top-line and EBITDA growth, driven by aggressive EBO expansion and a focus on premiumization in the organized kidswear market. While PAT margin saw a slight dip, the overall operational performance and strategic initiatives for omnichannel growth and market consolidation suggest the investment thesis remains on track.
FY26 Channel wise Contribution
Latest issuer-disclosed distribution across 4 reported categories.
Premiumisation of Kids' Fashion
Indian parents are shifting from need-based buying to brand-led, premium choices, with Purple United positioned to capture this aspirational spend.
Untapped Organised Market
India's kidswear market is highly fragmented; the organized segment is growing faster, allowing Purple United to consolidate share as a scalable national player.
Entry into New Tier-1 & Tier-2 Markets
Significant whitespace remains across high-potential cities in the South, West, and East, targeted with a cluster-led expansion approach.
Deepening the Omnichannel Engine
Driving seamless integration between EBOs, marketplaces, D2C, and offline distribution, with continued investment in website and app.
Exclusive Brand Outlets (EBOs)
Expanded the store network to 111 EBOs as of 30 April 2026, up from 86 at H1FY26-end. Significant store additions are planned across FY26–27.
Premiumisation of Kids' Fashion
Indian parents are shifting from need-based buying to brand-led, premium choices, valuing quality, safety, and design.
Untapped Organised Market
The organized kidswear segment is growing faster than the overall industry, offering consolidation opportunities for scalable players.
Rising Disposable Incomes
India's per-capita income reached ~₹2.14 Lakh in FY24, fueling discretionary spend on children.
Digital-led Discovery
Social media and influencers are driving fashion awareness across Tier-1, 2, and 3 cities.
Management accountability
What management said, and what results must prove
Management accountability
What management said, and what results must prove
What management said, and what results must prove
Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.
The presentation provides audited H2FY26 vs H2FY25 and FY26 vs FY25 results, indicating a focus on annual and half-yearly comparisons, which is typical for consumer businesses with seasonal patterns and long-term strategic expansion.
Revenue from Operations Growth
FY26 Revenue from Operations grew 65% YoY to INR 17,063.21 Lakhs.
EBITDA Margin
FY26 EBITDA Margin improved to 21% from 20% in FY25.
PAT Margin
FY26 PAT Margin was 9%, down from 10% in FY25.
Exclusive Brand Outlets (EBOs)
Expanded the store network to 111 Exclusive Brand Outlets as of 30 April 2026, up from 86 at H1FY26-end.
Goal to be India's Most Loved Kids' Fashion Brand
The company has a clear goal of becoming India's most loved kids' fashion brand.
Planned Store Additions
Significant store additions are planned across FY26–27 to sustain growth visibility, executed through a dense cluster-led rollout.
Leveraging Technology for Future Growth
Investments in tech, data, and customer analytics are planned to drive smarter merchandising, sharper marketing, and personalized shopping experiences.
Numbers and claims to verify in the next filings
| Checkpoint | Current evidence | What to verify next |
|---|---|---|
| EBO Count | 111 EBOs as of April 30, 2026 | Pace and success of planned store additions across FY26-27, particularly in new Tier-1 & Tier-2 markets. |
| Revenue Growth | 65% YoY in FY26 | Sustained high growth rates, indicating successful market penetration and premiumization strategy execution. |
| EBITDA Margin | 21% in FY26 | Maintenance or further improvement in EBITDA margins, especially with ongoing expansion and potential depreciation/interest cost increases. |
Verification checkpoints are IndiaPulse research interpretation, not investment advice.
Trend score and candlestick chart
59NeutralSMA20 +6.8% / mo · MACD +
Technical chart
PURPLEUTEDdaily · 1Y · AUTO+42.6%Daily technical trend read
Mixed signalsSignals are conflicting — long-term uptrend intact. RSI 59. Wait for confirmation.
- Price above SMA200 (long-term uptrend) but mid-term MAs not aligned.
- SMA20 rising (~6.4% over last month) — short-term momentum positive.
- RSI(14) at 59 — falling, no extreme reading.
- MACD above signal but histogram contracting — bullish momentum cooling.
- 29% off 52W high · 70% above 52W low.
Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.
Valuation & score drivers
U-Score 50 · FAIR VALUE · pillar breakdown, sector model, fair-value anchor
Valuation & score drivers
U-Score 50 · FAIR VALUE · pillar breakdown, sector model, fair-value anchor
Fundamental score breakdown
FAIR VALUEWhy this score?
Top U-Score contributors and drags from the latest stored fundamentals.
Positive drivers
- Fair-value margin of safety is positive at 24.7%.
- Growth contributes 24/25 to the score.
- Quality contributes 16/20 to the score.
Main drags
- Penalty bucket subtracts 3 points.
- Cash flow is weaker at 0/10; verify the latest quarterly trend.
- Valuation is weaker at 4/30; verify the latest quarterly trend.
Consumer valuation: PE/PEG and brand-quality premium
Consumer franchises can deserve higher multiples, but only when growth quality supports them.
Stored run vs live recompute
This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.
Score history
12 stored score snapshots. Latest stored move: +0 points.
Factor attribution
Modelled fair value
Trust score
Does management behaviour match later outcomes? Claim delivery, forensic breakdown, evidence depth
Trust score
Does management behaviour match later outcomes? Claim delivery, forensic breakdown, evidence depth
Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.
Mixed Trust: Claim history is still being built. It ranks around the 42nd percentile of the scored universe and 45th percentile within Consumer. Main check: cash conversion is weak at 28/100.
Healthy Trust Lite: Promoter holding is 63.8%. Key concern: Operating cash flow is negative at ₹-9 Cr.
Usable, but needs evidence. Treat guidance with a margin of safety.
overall median 67 · Consumer: 45th pctile, median 66 · SME: 51st pctile, median 64
7 documents have extracted text, but claim history is not strong enough yet.
0 claims extracted · No contradicted claim yet
How to read this Trust Score
Mixed Trust · low confidenceRead Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.
Forensic breakdown
Read low sub-scores as due-diligence warnings, not automatic sell signals.
Trust positives
- ▸Promoter holding is 63.8%.
- ▸Promoter pledge is zero.
- ▸ROCE is 22.9%.
- ▸OPM spread across recent quarters is 4%.
Trust risks
- ▸Operating cash flow is negative at ₹-9 Cr.
- ▸Only 1 years of positive FCF.
- ▸Debt/equity is 1.14.
Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.
Financials
Full fundamentals table and 10-year revenue / profit / ROE history
Financials
Full fundamentals table and 10-year revenue / profit / ROE history
Fundamentals
Valuation
- P/E
- 26.00
- P/B
- 5.22
- EV/EBITDA
- 11.48
- Market Cap
- 395.00Cr
Profitability
- ROE
- 22.30%
- ROCE
- 22.90%
- ROA
- 6.47%
- Dividend Y
- —
Growth (CAGR)
- Revenue 5Y
- 62.00%
- EPS 5Y
- 46.00%
- Revenue 3Y
- 88.00%
- EPS 3Y
- 115.00%
Balance Sheet
- Debt/Equity
- 1.14
- Interest Coverage
- 3.60×
- Altman Z
- 3.28
- Book Value
- 78.80
Cash Flow
- FCF Yield
- —
- FCF Positive Y
- 1/5
- OCF
- -9.00 Cr
- EPS TTM
- 15.81
Shareholding
- Promoter Hold
- 63.82%
- Promoter Pledge
- 0.00%
- Momentum 52W
- 49%
Financial History
Updated 5/9/2026
Revenue
₹ CrNet Profit
₹ CrReturn on Equity
%Peers
Business-comparable names in Consumer, ranked by similarity
Peers
Business-comparable names in Consumer, ranked by similarity
Peers
Business-comparable peers in Consumer — ranked by industry, sub-sector, theme-tag overlap, market cap, and U-Score similarity. Green cells mark the best available peer metric in this table.