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On Door Concepts Ltd. (ONDOOR)

SME Cap

Consumer stocks · SME cap · NSE

Ondoor Concepts Limited is an omni-channel grocery retail e-commerce venture established in 2014, offering food staples, groceries, household items, personal care products. Headquartered in Madhya Pradesh, it operates 65 company-owned and franchised stores as of Sep 2025, focusing on smaller cities with a cluster approach.

₹224.35
-26.65 · -10.62%
Market cap ₹176 Cr
Data qualityFresh enough for analysisQuote updated 21 Oct, 05:57 pm IST
Details
Quote21 Oct, 05:57 pm IST
Base fundamentals20 Oct 2026 · screener
Latest result01 Jun, 07:56 pm IST
Score22 Oct, 04:30 am IST · v4.3-runtime-valuation
Tags24 Apr 2026
Coverage13/14 · 93%
Valuation2026-07-20 · Rf 6.8% · Consumer P/E 22.2 (n=441)
Technical timing lens

Trend score and candlestick chart

40Neutral

SMA20 -7.7% / mo · RSI oversold · MACD − · sector -5.0pp vs Nifty 500 (3M)

Stock trend: 46
Sector RS: 32
Sector 3M: -10.6% vs Nifty 500 -5.6%
Consumer FPI tailwindNot confirmed

Latest mapped FPI equity flow was not positive. View sector evidence

Technical chart

ONDOORD candles · FIT view+47.7%
Latest close ₹224.35 on 2026-10-21
Bar
-10.3%
RSI
25
MACD hist
-3.65
52W pos
52%
Visible chart range
Candle interval
2026-10-21O ₹250.00H ₹253.00L ₹218.00C ₹224.35Vol 13,800 sh
₹137.53₹190.56₹243.59₹296.61₹349.6452H₹224.35VolRSIMACD2026-042026-062026-072026-092026-11
Up bar
Down bar
EMA 20
EMA 50
Volume + 20D avg
Result date
RSI(14)
MACD / signal
Market context

Relative performance and chart statistics

Adjusted completed-session prices, rebased to 100

ONDOORNifty Consumer DurablesNifty 500
-15%+0%+15%+30%21 Jul31 Aug21 Oct21 Oct 2026ONDOOR -7.5%Nifty Consumer Durabl… -11.0%Nifty 500 -6.5%
ONDOOR
-7.5%
Nifty 500
-6.5%
Nifty Consumer Durables
-11.0%
Vs Nifty 500
-1.0 pp
Chart stats
21 Oct 2026
From 52W high
-34.0%
₹340
52W range position
52%
₹100 - ₹340
ATR (14)
6.5%
₹14.5
Volume vs 20D
2.12x
Latest completed session
Avg traded value
₹0.2 Cr
20-session average
20D price channel
₹210 - ₹295
50.1% annualized volatility
Research snapshot

What the evidence says now

Mixed fundamentals, management evidence is still limited to a financial-only Trust Lite signal, price trend argues for patience, and recent execution is mixed.

Suggested next step
Research, do not rush
The evidence is not strongly aligned. Compare peers and wait for a cleaner setup.
U-Score
Legacy · FAIR VALUE
57

Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.

Latest result
Good
62

Revenue +42.6% · PAT +40.0% YoY

Technical
Neutral
40

Price trend and sector-relative-strength timing.

Valuation
Legacy model
+64.7%

Legacy margin-of-safety estimate; the revised evidence label remains in shadow validation.

Trust
Limited evidence
68

Financial-only signal; management claim evidence is not sufficient yet.

Financials

Fundamentals, quarterly history, margins, returns and balance-sheet evidence

Latest result

Quarter ended 31 Mar 2026

Good · 62/100

Rev +43% YoY · PAT +40% YoY · +35% QoQ · margin compression

Filed 31 Mar 2026
Open results browser →
MetricThis quarterYoYQoQ
Revenue₹184 Cr+42.6%+35.3%
EBITDA₹9 CrNDF+50.0%
Operating margin4.9%NDF+30 bps
PAT₹7 Cr+40.0%+75.0%
PAT margin3.8%NDF+86 bps

NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.

Fundamentals

Valuation

P/E
16.30
P/B
1.28
EV/EBITDA
9.79
Market Cap
176.00Cr

Profitability

ROE
10.20%
ROCE
10.10%
ROA
7.86%
Dividend Y
—

Growth (CAGR)

Revenue 5Y
12.00%
EPS 5Y
32.00%
Revenue 3Y
21.00%
EPS 3Y
80.00%

Balance Sheet

Debt/Equity
0.09
Interest Coverage
15.00×
Altman Z
7.62
Book Value
196.00

Cash Flow

FCF Yield
—
FCF Positive Y
2/5
OCF
5.00 Cr
EPS TTM
19.08

Shareholding

Promoter Hold
28.67%
Promoter Pledge
0.00%
Momentum 52W
63%

Financial History

Updated 22/10/2026

Revenue

₹ Cr
Latest: 184+35.3% vs prev
0184.0Sep 2023: 105Mar 2024: 129Sep 2024: 121Mar 2025: 152Sep 2025: 136Mar 2026: 184Q2 23FY24Q2 24FY25Q2 25FY26

Net Profit

₹ Cr
Latest: 7.0+75.0% vs prev
07.0Sep 2023: 1.0Mar 2024: 5.0Sep 2024: 3.0Mar 2025: 5.0Sep 2025: 4.0Mar 2026: 7.0Q2 23FY24Q2 24FY25Q2 25FY26
ROE is shown only in the Annual view — quarterly equity data isn't published.

Technicals

Trend interpretation, Stage 2, relative strength, volume and indicator evidence

Daily technical trend read

Mixed signals

Signals are conflicting — long-term uptrend intact. RSI 25. Wait for confirmation.

  • Price above SMA200 (long-term uptrend) but mid-term MAs not aligned.
  • SMA20 falling (~8.4% over last month) — short-term momentum negative.
  • RSI(14) at 25 — oversold zone; bounce conditions.
  • MACD below signal, histogram expanding negatively — bearish momentum building.
  • 34% off 52W high · 124% above 52W low.

Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.

Nifty 500 leadership

Relative Strength & Trend Stage

89
RS percentile
Stage 2 UptrendEstablished S2
1M return
-19.3%
3M return
+12.5%
6M return
+26.5%
1Y return
+60.3%
RS 1D
-2
RS 20D
-4
Sector rank
#8
Industry rank
#24
Stage evidence
  • Price is 7.3% above the 30-week proxy.
  • The 50-DMA is above the 30-week proxy and its slope is rising +7.9%.
  • Both 3-month and 6-month returns are positive.
50-DMA
price below
200-DMA
price above
S2 entered
05 May 2026
S2 age
114 trading sessions
Sector
neutral
Industry
improving
Relative-strength line vs Nifty 500 (base 100)
248 observations
21 Oct 2026Value 164.51-9.22%
65102140177215Sept 25Feb 26Jun 26Oct 26165
RS vs Nifty 500165

Valuation & peers

U-Score 57 · legacy U-Score band FAIR VALUE · valuation evidence and comparable companies

57U-SCORE
Deep Value

Fundamental score breakdown

U band · FAIR VALUE
Valuation24/30
Growth22/25
Quality4/20
Balance Sheet8/15
Cash Flow2/10
Piotroski
7/9 (+5)
Penalties
-8
Raw sum
57

Why this score?

Top U-Score contributors and drags from the latest stored fundamentals.

57/100 · legacy band FAIR VALUE

Positive drivers

  • Piotroski is strong at 7/9.
  • Fair-value margin of safety is positive at 64.7%.
  • Growth contributes 22/25 to the score.

Main drags

  • Penalty bucket subtracts 8 points.
  • Quality is weaker at 4/20; verify the latest quarterly trend.
  • Cash flow is weaker at 2/10; verify the latest quarterly trend.
Sector valuation model

Consumer valuation: PE/PEG and brand-quality premium

Consumer franchises can deserve higher multiples, but only when growth quality supports them.

Consumer PE/PEG
Primary lens
PE and PEG relative to growth, ROE, margins, and brand strength.
Secondary checks
Volume growth, pricing power, distribution, same-store or category growth.
Main risk check
Premium valuation needs durable growth and margin resilience.
PE
16.3
PB
1.3
EV/EBITDA
9.8
ROE
10.2%
ROCE
10.1%
FCF Yield
—
Debt/Equity
0.1
MoS
+64.7%
Score movement

Stored run vs live recompute

This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.

Stored run: 22 Oct 2026
v4.3-runtime-valuation
Final score
57
Previous: 57
Legacy U-Score band
FAIR VALUE
Previous: FAIR VALUE
Margin of safety
+64.7%
Previous: +64.7%

Score history

12 stored score snapshots. Latest stored move: +1 points.

22 Oct 2026
v4.3-runtime-valuation
53
53
56
56
56
56
56
56
56
56
56
57

Factor attribution

No pillar movement versus the latest stored run. Historical score trend will appear after snapshot storage is enabled.

Modelled fair value

Graham Number
₹290.07
+22.7% MoS
Growth-justified P/E
33.3
Growth-justified Value
₹635.36
+64.7% MoS
PEG
0.32

Comparable companies

Peers

Business-comparable peers in Consumer — ranked by industry, sub-sector, theme-tag overlap, market cap, and U-Score similarity. Green cells mark the best available peer metric in this table.

Compare all ↗
Ticker
Name
Why peer
Score
PE
ROE
MoS
Verdict
SDREAMS
SME
S D Retail Ltd.
Retail
match 92
48
14.2
9.3%
+54%
FAIR VALUE
MAGSON
SME
Magson Retail And Distribution Ltd.
Retail
match 86
7
296.0
1.5%
-7966%
OVERVALUED
REXPRO
SME
Rexpro Enterprises Ltd.
Retail
match 85
39
17.8
3.5%
+52%
WATCHLIST
PURPLEUTED
SME
Purple United Sales Ltd.
Retail
match 79
48
27.9
22.3%
+19%
FAIR VALUE
VGL
Small
VARVEE GLOBAL LIMITED
Retail
match 78
25
—
-15.9%
—
OVERVALUED

Business, management & trust

Growth engines, risks, management commitments and evidence-backed delivery

Business and thesis

Where growth can come from, and what can break the case

Thesis intactReviewed 2026-08-20T17:41:43.340Z
Management commentary snapshot

On Door Concepts reported robust H1 FY26 results, with Total Income up 12.4% YoY to INR 136 Cr, driven by operational expansion. EBITDA grew 20% to INR 6 Cr, and PAT increased 33.3% to INR 4 Cr, maintaining stable margins at 4% and 3% respectively, reflecting efficient execution.

The company's omni-channel and FOCO franchise model appears to be driving consistent revenue and profit growth. Expansion into smaller cities with a cluster approach is a key strategy. Stable margins suggest operational efficiency, but continued execution of the expansion plan and effective utilization of potential fund-raising will be crucial.

Growth engines

Omni-channel Retail Model

Combines physical stores with online shopping, enhancing customer convenience and reach.

Scalable Franchise Model (FOCO)

Enables rapid expansion in Madhya Pradesh by leveraging local entrepreneurship and reducing capital expenditure.

Focus on Smaller Cities

Strategic focus on smaller cities through a franchise model allows efficient scaling in densely populated areas.

Competitive Pricing Strategy

Driven by local market insights, attracts cost-conscious consumers and maintains a loyal customer base.

Tailwinds

Diverse Product Range

Offering a wide variety of products, including food staples, groceries, household items, and personal care products, ensuring steady demand.

Competitive Pricing Strategy

Focus on competitive pricing, driven by local market insights, attracts cost-conscious consumers and maintains a loyal customer base.

Omni-Channel Retail Model

Combines physical stores with online shopping, enhancing customer convenience.

Expansion Potential

With 65 stores and a strategic focus on smaller cities through a franchise model, Ondoor has significant growth potential.

Management accountability

What management said, and what results must prove

Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.

Analyst reading lens
Compare YOY

The financial results are presented for H1 FY26 compared to H1 FY25 and H1 FY24, indicating a year-on-year comparison is most relevant for assessing performance trends over comparable periods.

Sector KPIs management disclosed

Revenue Growth

Total Income grew 12.4% YoY to INR 136 Cr in H1 FY26 from INR 121 Cr in H1 FY25.

EBITDA Margin

EBITDA margin remained stable at 4% in H1 FY26, same as H1 FY25.

PAT Margin

PAT margin remained stable at 3% in H1 FY26, same as H1 FY25.

Distribution Expansion

Operates 65 stores (company-owned and franchised) as of September 2025, with a strategic focus on smaller cities.

Management forward view

Fund Raising Initiatives

Board has constituted a Fund Raising Committee to evaluate and undertake activities in relation to the proposed exploration of fund-raising initiatives.

Expansion Strategy

Aims to expand its footprint using a cluster approach, prioritizing densely populated residential areas with middle-class and aspiring upper-middle-class consumers.

Thesis monitor

Numbers and claims to verify in the next filings

CheckpointCurrent evidenceWhat to verify next
Revenue Growth12.4% YoY in H1 FY26.Sustained double-digit revenue growth, indicating successful market penetration and customer acquisition.
EBITDA Margin4% in H1 FY26.Maintenance or improvement of EBITDA margins, reflecting efficient operations and cost management amidst expansion.
Store Count Expansion65 operational stores as of Sep 2025.Specific targets and progress on new store additions, particularly through the FOCO model in smaller cities.
Fund Raising ProgressFund Raising Committee constituted.Successful completion of fund-raising activities and deployment of capital for strategic expansion.

Verification checkpoints are IndiaPulse research interpretation, not investment advice.

Trust Score
68Limited evidence · low confidenceTrust Lite

Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.

Limited evidence: Claim history is still being built. It ranks around the 56th percentile of the scored universe and 60th percentile within Consumer. Main check: cash conversion is weak at 55/100.

This is a financial-behaviour screen, not a claim-tested management reliability verdict.

Computed 05 Sept 2026
management-trust-v1
2 docs text-extracted · 0 concalls text-extracted
Score band
Limited evidence

Financial behaviour is scored, but management claims do not yet have enough outcome checks.

Relative rank
56th percentile

overall median 67 · Consumer: 60th pctile, median 66 · SME: 70th pctile, median 64

Evidence depth
Financial-only

2 documents have extracted text, but claim history is not strong enough yet.

Claim delivery
Outcome history still building

0 claims extracted · No contradicted claim yet

How to read this Trust Score

Limited evidence · low confidence
What it measures
Reliability of management and financial delivery, using financial behaviour only.
Confidence
Treat this as an early read until more concalls and outcomes are matched.
Investor use
Acceptable, but check the weakest sub-score before increasing exposure.

Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.

Forensic breakdown

Read low sub-scores as due-diligence warnings, not automatic sell signals.

Promoter
60
acceptable · holding, pledge, alignment
Cash flow
55
watch · profit to cash conversion
Balance sheet
96
strong · leverage and solvency
Discipline
68
acceptable · capital discipline
Results
63
acceptable · quarterly consistency

Trust positives

  • ▸Promoter pledge is zero.
  • ▸Debt/equity is 0.09.
  • ▸OPM spread across recent quarters is 2.5%.

Trust risks

  • ▸Promoter holding fell 8.6%.

Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.

Important announcements & filings

Latest exchange and company disclosures found within the past two years.

4 shown
Investor presentationMar 2026

Mar 2026 · PPT

Source: Nse

Open source ↗
Annual reportMar 2026

Mar 2026 · Annual Report 2026

Source: Nse

Open source ↗
Annual reportMar 2025

Mar 2025 · Annual Report 2025

Source: Nse

Open source ↗
Investor presentationDec 2024

Dec 2024 · PPT

Source: Nse

Open source ↗
Verify on:NSE India ↗
All information is for study purposes only. For investment decisions, consult your financial advisor. See Playbook for methodology.