Announcement
Announcement under Regulation 30 (LODR)-Newspaper Publication 17 Oct - Copy of Newspaper Publication for Confirmation of dispatch of Postal Ballot Notice
Source: Bse
Urban Company Limited (URBANCO)
Small CapConsumer stocks · Small cap · NSE
Urban Company Limited (URBANCO) is a home services platform operating in India and international markets. It offers core consumer services, instant help (InstaHelp), and a native products business (Native) focusing on innovative home devices. The company aims to be the trusted home platform for Indian consumers.
Data qualityFresh enough for analysisQuote updated 19 Oct, 05:56 pm ISTDetails
Quote19 Oct, 05:56 pm IST
Base fundamentals18 Oct 2026 · screener
Official result overlay30 Sept 2026 · nse-xbrl
Latest result16 Oct, 04:03 pm IST
Score20 Oct, 04:30 am IST · v4.3-runtime-valuation
Tags15 Aug 2026
Coverage12/14 · 86%
Valuation2026-07-20 · Rf 6.8% · Consumer P/E 22.2 (n=441)
Technical timing lens
Trend score and candlestick chart
40NeutralSMA20 -3.2% / mo · MACD − · sector -3.7pp vs Nifty 500 (3M)
Stock trend: 43
Sector RS: 36
Sector 3M: -9.3% vs Nifty 500 -5.6%
Consumer FPI tailwindNot confirmed
Latest mapped FPI equity flow was not positive. View sector evidence
Technical chart
URBANCOD candles · FIT view+0.0%Latest close ₹142.48 on 2026-10-19
Bar
-4.4%
RSI
35
MACD hist
-2.14
52W pos
50%
2026-10-19O ₹149.05H ₹152.38L ₹141.00C ₹142.48Vol 2.2Cr sh
Up bar
Down bar
EMA 20
EMA 50
Volume + 20D avg
Result date
RSI(14)
MACD / signal
Market context
Relative performance and chart statistics
Adjusted completed-session prices, rebased to 100
URBANCONifty Consumer DurablesNifty 500
- URBANCO
- +6.6%
- Nifty 500
- -5.6%
- Nifty Consumer Durables
- -9.7%
- Vs Nifty 500
- +12.2 pp
Chart stats
19 Oct 2026- From 52W high
- -22.6%
- 52W range position
- 50%
- ATR (14)
- 5.5%
- Volume vs 20D
- 4.07x
- Avg traded value
- ₹97.3 Cr
- 20D price channel
- ₹141 - ₹177.8
₹184
₹100.7 - ₹184
₹7.8
Latest completed session
20-session average
61.6% annualized volatility
Research snapshot
What the evidence says now
Weak fundamentals, management trust needs verification, price trend argues for patience, and recent execution is weak.
Suggested next step
Verify management risk first
Do not let cheap valuation override weak Trust or governance evidence.
U-Score
Legacy · OVERVALUED18
Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.
Latest result
Bad22
Revenue +41.4% · PAT NDF YoY
Technical
Neutral40
Price trend and sector-relative-strength timing.
Valuation
Legacy model—
Legacy margin-of-safety estimate; the revised evidence label remains in shadow validation.
Trust
Weak Trust48
medium confidence · 4/4 claims checked
Financials
Fundamentals, quarterly history, margins, returns and balance-sheet evidence
Financials
Fundamentals, quarterly history, margins, returns and balance-sheet evidence
Latest result
Quarter ended 30 Sept 2026
Bad · 22/100margin compression · Rev +41% YoY
Filed 16 Oct 2026
Open results browser →| Metric | This quarter | YoY | QoQ |
|---|---|---|---|
| Revenue | ₹537.3 Cr | +41.4% | +1.7% |
| EBITDA | ₹-187.6 Cr | -137.5% | -102.5% |
| Operating margin | -34.9% | -1392 bps | -1739 bps |
| PAT | ₹-182.5 Cr | NDF | NDF |
| PAT margin | -34.0% | -1843 bps | -1652 bps |
NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.
Fundamentals
Valuation
- P/E
- —
- P/B
- 12.34
- EV/EBITDA
- —
- Market Cap
- 24385.00Cr
Profitability
- ROE
- -12.00%
- ROCE
- -7.82%
- ROA
- -17.22%
- Dividend Y
- —
Growth (CAGR)
- Revenue 5Y
- 44.00%
- EPS 5Y
- 1.00%
- Revenue 3Y
- 35.00%
- EPS 3Y
- 8.00%
Balance Sheet
- Debt/Equity
- 0.07
- Interest Coverage
- -35.00×
- Altman Z
- 7.38
- Book Value
- 12.80
Cash Flow
- FCF Yield
- —
- FCF Positive Y
- 2/5
- OCF
- -99.00 Cr
- EPS TTM
- -2.98
Shareholding
- Promoter Hold
- 19.02%
- Promoter Pledge
- 0.00%
- Momentum 52W
- 70%
Financial History
Updated 20/10/2026
Revenue
₹ CrLatest: 1,556+36.0% vs prev
Net Profit
₹ CrLatest: -235-197.9% vs prev
Return on Equity
%Latest: -11.9-188.9% vs prev
Technicals
Trend interpretation, Stage 2, relative strength, volume and indicator evidence
Technicals
Trend interpretation, Stage 2, relative strength, volume and indicator evidence
Daily technical trend read
Bearish setupTrend is weak — long-term uptrend intact. RSI 35.
- Price above SMA200 (long-term uptrend) but mid-term MAs not aligned.
- SMA20 falling (~3.3% over last month) — short-term momentum negative.
- RSI(14) at 35 — falling, no extreme reading.
- MACD below signal, histogram expanding negatively — bearish momentum building.
- 23% off 52W high · 41% above 52W low.
Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.
Nifty 500 leadership
Relative Strength & Trend Stage
60
RS percentile
Stage 1 Base / Transition
1M return
-15.7%
3M return
+6.6%
6M return
-3.8%
1Y return
-6.0%
RS 1D
-19
RS 20D
-13
Sector rank
#8
Industry rank
-
Stage evidence
- Price is within 1.3% of the 30-week proxy.
- The 30-week proxy changed +5.3% over 20 sessions.
- The moving-average structure does not confirm Stage 2 or Stage 4.
50-DMA
price below
200-DMA
price above
Sector
neutral
Industry
unranked
Relative-strength line vs Nifty 500 (base 100)
262 observations
19 Oct 2026Value 85.55-8.95%
RS vs Nifty 50086
Valuation & peers
U-Score 18 · legacy U-Score band OVERVALUED · valuation evidence and comparable companies
Valuation & peers
U-Score 18 · legacy U-Score band OVERVALUED · valuation evidence and comparable companies
OVERVALUED
Fundamental score breakdown
U band · OVERVALUEDValuation2/30
Growth8/25
Quality0/20
Balance Sheet6/15
Cash Flow1/10
Piotroski
3/9 (+1)
Penalties
0
Raw sum
18
Why this score?
Top U-Score contributors and drags from the latest stored fundamentals.
18/100 · legacy band OVERVALUED
Positive drivers
- Balance sheet contributes 6/15 to the score.
- Growth contributes 8/25 to the score.
- Cash flow contributes 1/10 to the score.
Main drags
- Quality is weaker at 0/20; verify the latest quarterly trend.
- Valuation is weaker at 2/30; verify the latest quarterly trend.
- Cash flow is weaker at 1/10; verify the latest quarterly trend.
Sector valuation model
Consumer valuation: PE/PEG and brand-quality premium
Consumer franchises can deserve higher multiples, but only when growth quality supports them.
Primary lens
PE and PEG relative to growth, ROE, margins, and brand strength.
Secondary checks
Volume growth, pricing power, distribution, same-store or category growth.
Main risk check
Premium valuation needs durable growth and margin resilience.
PE
—
PB
12.3
EV/EBITDA
—
ROE
-12.0%
ROCE
-7.8%
FCF Yield
—
Debt/Equity
0.1
MoS
—
Score movement
Stored run vs live recompute
This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.
Stored run: 20 Oct 2026
v4.3-runtime-valuation
Final score
18
Previous: 18
Legacy U-Score band
OVERVALUED
Previous: OVERVALUED
Margin of safety
—
No stored baseline yet
Score history
12 stored score snapshots. Latest stored move: +0 points.
20 Oct 2026
v4.3-runtime-valuation
18
18
18
18
18
18
18
18
18
18
18
18
Factor attribution
No pillar movement versus the latest stored run. Historical score trend will appear after snapshot storage is enabled.
Modelled fair value
Graham Number
—
Growth-justified P/E
8.1
Growth-justified Value
—
— MoS
PEG
—
Comparable companies
Peers
Business-comparable peers in Consumer — ranked by industry, sub-sector, theme-tag overlap, market cap, and U-Score similarity. Green cells mark the best available peer metric in this table.
Ticker
Name
Why peer
Score
PE
ROE
MoS
Verdict
ETERNAL
Large
ETERNAL LIMITED
Services
match 37
25
702.0
0.4%
-1990%
OVERVALUED
IGIL
Large
International Gemmological Institute (India) Limited
Services
match 33
68
22.4
55.8%
+14%
UNDERVALUED
RTNINDIA
Micro
RattanIndia Enterprises Limited
Services
match 33
16
—
-19.6%
—
OVERVALUED
TSC
SME
TSC India Ltd.
Services
match 30
37
19.8
12.2%
+39%
WATCHLIST
AMBER
Small
Amber Enterprises India Limited
Consumer Durables
match 19
23
112.0
6.0%
-619%
OVERVALUED
Business, management & trust
Growth engines, risks, management commitments and evidence-backed delivery
Business, management & trust
Growth engines, risks, management commitments and evidence-backed delivery
Business and thesis
Where growth can come from, and what can break the case
Thesis intactReviewed 2026-10-19T09:41:38.106Z
Management commentary snapshot
Q2 FY27 consolidated NTV grew 39.1% YoY to ₹1,432.3 crores, and revenue grew 41.4% YoY to ₹537.3 crores. Orders more than doubled YoY to 15.1M. Adjusted EBITDA loss was ₹144 crores, but ₹30 crores positive excluding InstaHelp investment, up 213% YoY.
Management claims strong growth and operating leverage in core businesses, enabling aggressive investment in InstaHelp. The capital raise aims for strategic flexibility and inorganic opportunities. Skepticism remains on the long InstaHelp profitability timeline and new AC product foray.
Growth engines
Faster New User Acquisition
New user acquisition has been up 46.3% over the past three quarters, driven by a stronger proposition, word-of-mouth, and customer marketing.
Improved Repeat Behavior
Better repeat behaviour keeps us compounding, contributing to sustained growth.
Micro-market Densification
Densification of micro-markets makes services faster, cheaper, and better, strengthening the underlying proposition.
Tier 2 City Expansion
Tier 2 markets are growing much faster, offering a wider assortment of services and becoming a strong second engine for growth.
Capacity and execution
Supply Onboarding for Festive Season
Aggressively onboarding supply in the last 3-4 months, in the run-up to the festive season, and also to improve the liquidity coefficient.
Tailwinds
Structural Growth Step-up
Consolidated NTV has grown by almost 40% for three straight quarters, well ahead of our pre-listing trend, indicating structural growth.
Operating Leverage in Core Businesses
Core businesses are now profitable with expanding margins year-on-year, driven by operating leverage from growth.
Strategic Flexibility from Capital Raise
Proposed raise of up to ₹2,500 crores provides flexibility to invest with conviction across business lines and pursue inorganic opportunities.
Headwinds
Festive Season Shift
The festive season this year is falling entirely into Q3, impacting Q2 growth for India Consumer Services and Native.
Risk radar
Long InstaHelp Profitability Timeline
InstaHelp's break-even target is as far out as FY31, implying sustained investment and potential losses for a prolonged period.
New Product Category Entry (AC)
Foray into residential AC segment is a 'learning phase' for the next year or two, with calibrated rollout and focus on channel learning.
Supply Retention Challenges
It's hard to retain the right supply and maintain a very low partner churn, which is critical for long-term business success.
Management accountability
What management said, and what results must prove
Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.
Analyst reading lens
Compare BOTH
YoY is primary for overall growth (NTV, revenue, users) and segment margin improvements, reflecting annual performance. QoQ is relevant for sequential momentum in InstaHelp orders and unit economics.
Sector KPIs management disclosed
Net Transaction Value (NTV) Growth
Consolidated NTV grew 39.1% year-on-year to reach ₹1,432.3 crores.
Revenue from Operations Growth
Revenue from operations grew 41.4% year-on-year to reach ₹537.3 crores.
Orders Delivered Growth
Orders delivered more than doubled year-on-year to reach 15.1 million.
Annual Transacting Users Growth
Annual transacting users grew 34.5% to reach almost 10 million.
Management forward view
Consolidated Adjusted EBITDA Breakeven Target
Firmly on track to achieve our adjusted EBITDA breakeven goal by Q3 FY28.
Long-term Adjusted EBITDA Goal
Very confident, now more than ever before, of achieving the ₹1,000 crores adjusted EBITDA goal that we set out for FY31.
Strategic Importance of InstaHelp
InstaHelp is a fundamental, strategic part of the vision to become the trusted home platform for India, serving as a frequency layer.
Capital Raise for Growth and Flexibility
The additional capital is for strategic cushion, to be more aggressive, explore inorganic opportunities, and play on the front foot.
Thesis monitor
Numbers and claims to verify in the next filings
| Checkpoint | Current evidence | What to verify next |
|---|---|---|
| Consolidated Adjusted EBITDA (ex-InstaHelp) | ₹30 crores positive (Q2 FY27) | Sustained profitability in core businesses and controlled losses in InstaHelp towards Q3 FY28 breakeven. |
| InstaHelp Loss per Order | ₹279 (Q2 FY27) | Continued improvement in unit economics and reduction in loss per order towards the target of ₹50 per order. |
| Native Business Profitability | Loss margin narrowed by 220 bps YoY | Native to achieve and sustain profitability, as management claims it is 'within touching distance'. |
| Residential AC Product Rollout | Next 1-2 years as a 'learning phase' | Calibrated rollout, initial customer feedback, and impact on Native's profitability trajectory. |
Verification checkpoints are IndiaPulse research interpretation, not investment advice.
Show extracted source claims
margin outlookpartially deliveredquantified
The India Consumer Services business, excluding InstaHelp, will eventually reach a steady-state adjusted EBITDA margin of 9% to 10% of net transaction value.
Timeframe: eventuallyDirection: ImprovementConfidence: High
"will eventually reach a steady-state adjusted EBITDA margin of 9% to 10% of NTV"
Outcome check: OPM moved from -21.0% to average -19.5% (+1.5 pp).
margin outlookpartially delivered
InstaHelp is expected to evolve into a strong profit pool over time with scale and efficiency, similar to beauty and cleaning verticals.
Timeframe: over timeDirection: ImprovementConfidence: High
"we expect InstaHelp to follow a similar trajectory with scale and efficiency"
Outcome check: OPM moved from -21.0% to average -19.5% (+1.5 pp).
margin outlookpartially delivered
Annual margins for the India core business in FY26 will be similar to FY25.
Timeframe: FY26Direction: StableConfidence: High
"margins for FY26 will be similar to FY25"
Outcome check: OPM moved from -21.0% to average -19.5% (+1.5 pp).
revenue outlookfailed
Native business growth is expected to remain healthy but moderate relative to prior periods as the business scales, due to a higher base and emphasis on profitable growth.
Timeframe: As the business scalesDirection: Moderate growthConfidence: High
"we expect growth to remain healthy but moderate relative to prior periods"
Outcome check: PAT YoY averaged -109.0% across 1 later quarter(s).
Trust Score
48Weak Trust · medium confidenceClaim-tested Trust
Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.
Weak Trust: Management has 75% delivered/partly-delivered outcomes on 4 checked claims, with 1 adverse claim outcome. It ranks around the 5th percentile of the scored universe and 7th percentile within Consumer. Main check: cash conversion is weak at 40/100.
Mixed Trust: 4/4 extracted management claims have outcome checks; 0% were fully delivered and 3 were partially delivered. 1 claim(s) were contradicted or failed. Key concern: Operating cash flow is negative at ₹-99 Cr.
Computed 20 Oct 2026
management-trust-v1
9 extracted concalls · 4/4 claims matched
Score band
Weak Trust
Management or financial behaviour needs caution. Demand stronger valuation compensation.
Relative rank
5th percentile
overall median 67 · Consumer: 7th pctile, median 66 · Small: 6th pctile, median 66
Evidence depth
Early sample
4/4 claims checked. Use as directional, not final.
Claim delivery
75% delivered or partly delivered
4/4 claims checked · 1 contradicted/failed claim
How to read this Trust Score
Weak Trust · medium confidenceWhat it measures
Reliability of management and financial delivery, using management claims matched with later outcomes.
Confidence
Useful directional evidence exists, but still verify the latest filings.
Investor use
Needs extra due diligence; demand valuation comfort and recent improvement.
Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.
Forensic breakdown
Read low sub-scores as due-diligence warnings, not automatic sell signals.
Promoter
58
watch · holding, pledge, alignment
Cash flow
40
weak · profit to cash conversion
Balance sheet
88
strong · leverage and solvency
Discipline
40
weak · capital discipline
Results
43
weak · quarterly consistency
Trust positives
- ▸Promoter pledge is zero.
- ▸Debt/equity is 0.07.
- ▸4/4 latest quarters had positive YoY revenue growth.
Trust risks
- ▸Operating cash flow is negative at ₹-99 Cr.
- ▸2 latest quarters had PAT decline worse than 25% YoY.
- ▸Promoter holding is only 19%.
- ▸Promoter holding fell 1.3%.
Continue researching Urban Company Limited
Important announcements & filings
Latest exchange and company disclosures found within the past two years.
Open source ↗
AnnouncementSep 2026
Sep 2026 · Announcement under Regulation 30 (LODR)-Newspaper Publication 17 Oct - Copy of Newspaper Publication for the unaudited standalone and consolidated financial results of the Company for the quarter and half year ended September 30, 2026
Source: Bse
AnnouncementSep 2026
Sep 2026 · Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation 28 Sep - Schedule of Analyst/ Investor Meetings to be held on September 29, 2026 and September 30, 2026
Source: Bse
AnnouncementSep 2026
Sep 2026 · Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation 21 Sep - Urban Company will hold a one-on-one virtual investor meeting with New Vernon on September 21, 2026.
Source: Bse
AnnouncementSep 2026
Sep 2026 · Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation 18 Sep - Urban Company to meet Panvira on September 22, 2026; Permira meeting cancelled and to be rescheduled.
Source: Bse
AnnouncementSep 2026
Sep 2026 · Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation 16 Sep - Urban Company will hold a one-on-one virtual investor meeting with Temasek on September 17, 2026.
Source: Bse
AnnouncementSep 2026
Sep 2026 · Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation 11 Sep - Schedule of Analyst/ Investor Meeting(s) to be held between September 14, 2026 to September 16, 2026
Source: Bse
Announcement
Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation 21 Sep - Urban Company to meet Enam AMC on Sep 29 and Ashika Group on Sep 30; Trust Mutual Fund meeting cancelled.
Source: Bse
Announcement
Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation 21 Aug - Urban Company to meet Geojit on August 24 and Think Investments on August 26 via virtual one-on-one meetings.
Source: Bse
Annual report
Announcement under Regulation 30 (LODR)-Newspaper Publication 6 Jun - Newspaper Publication of 12th Annual General Meeting Notice and Annual Report for FY 25-26
Source: Bse
Annual report
Reg. 34 (1) Annual Report. 5 Jun
Source: Bse
Announcement
Announcement under Regulation 30 (LODR)-Newspaper Publication 4 Jun - Copy of Newspaper Advertisement for convening 12th Annual General Meeting of the Members of the Company
Source: Bse
All information is for study purposes only. For investment decisions, consult your financial advisor. See Playbook for methodology.