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IndiaPulse

Senco Gold Limited (SENCO)

Micro Cap

Consumer stocks · Micro cap · NSE

Senco Gold Limited is an Indian jewellery retailer with an 87-year legacy, offering gold, diamond, silver, and platinum products. It operates 201 showrooms across 18 states/UTs in India and 2 in Dubai, supported by in-house manufacturing and ~210+ skilled karigars. The company focuses on diverse brands and an omnichannel presence.

₹358.65
+9.60 · +2.75%
Quote04 Sept, 03:57 pm IST
Fundamentals05 Sept 2026 · screener
Score05 Sept, 10:20 pm IST · v4.3-runtime-valuation
Tags02 May 2026
Coverage13/14 · 93%
Valuation2026-07-20 · Rf 6.8% · Consumer P/E 23.3 (n=433)
Data confidence
Fresh enough for analysis
Investor decision lenses

One read, four checks

75+ is strong, 60-74 is usable, 45-59 is mixed, and below 45 needs caution. These are research lenses, not buy/sell instructions.

Investable fundamentals, management trust is acceptable, price trend is neutral, and recent execution is consistent.

Suggested next step
Research, do not rush
The four lenses are not strongly aligned. Compare peers and wait for a cleaner setup.
U-Score
UNDERVALUED
71

Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.

Trust
Mixed Trust
68

low confidence · 0/0 claims checked

Technical
Neutral
48

Timing lens: price trend and sector relative strength.

Result consistency
stable
79

Rolling lens: recent quarterly delivery, not the latest single-result score.

Latest result

Quarter ended 30 Jun 2026

Bad · 2/100

PAT -4% YoY · margin compression · Rev +67% YoY · +53% QoQ

Filed 11 Aug 2026
Open results browser →
MetricThis quarterYoYQoQ
Revenue₹3,056 Cr+67.4%+53.0%
EBITDA₹213 Cr+15.8%-22.3%
Operating margin7.0%-300 bps-700 bps
PAT₹101 Cr-3.8%-35.7%
PAT margin3.3%-245 bps-456 bps

NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.

Business & thesis

Growth engines, tailwinds/headwinds, and risk radar from management commentary

Business and thesis

Where growth can come from, and what can break the case

Thesis intactReviewed 2026-06-03T13:44:16.137Z
Management commentary snapshot

Senco Gold reports strong FY26 with 33% YoY revenue growth to Rs 8,430 Cr and 261% YoY PAT growth to Rs 574 Cr, driven by robust Q4 performance, SSSG, and Old Gold Exchange. Margins expanded significantly due to gold price gains.

Senco Gold delivered impressive FY26 results, exceeding revenue guidance and showing strong profitability, albeit with a significant boost from gold price gains. The focus on network expansion, lightweight jewellery, and the Old Gold Exchange program appears to be driving growth. However, the substantial increase in inventory days and reliance on gold price appreciation for margin expansion warrant close monitoring.

Growth engines

Showroom Network Expansion

Expanded to 201 showrooms (102 COCO, 85 FRN, 12 Sennes, 2 Dubai) by March 2026, with 26 new showrooms launched in FY26.

Old Gold Exchange Program

Contributed ~50% to Q4 revenue and ~44% to FY26 revenue, expected to gain high momentum in FY27.

Lightweight & Affordable Jewellery

Growing demand for lightweight and affordable jewellery, with an expanding 9K/14K portfolio attracting younger consumers.

Diamond Jewellery Sales

Achieved 9% diamond volume growth and 32% value growth in FY26, indicating demand for natural diamonds.

Capacity and execution

Showroom Additions (FY26)

Launched 26 showrooms in FY26 (6 COCO, 14 Franchisee, 6 Sennes).

Showroom Additions (Q4 FY26)

Launched 7 new showrooms in Q4 FY26 (2 Franchisee, 1 Company owned, 4 Sennes).

Planned Showroom Additions (FY27)

Plans to launch ~18-20 new showrooms in FY27, with elevated roll-out of franchise showrooms.

Tailwinds

Expanding Showroom Network

Management remains optimistic about FY27, driven by tailwinds of showroom network.

Brand Popularity & Customer Base

Optimistic about FY27, driven by brand popularity and growing customer base.

Old Gold Exchange Momentum

Old Gold Exchange trend likely to gain high momentum in FY27 due to custom duty increase and PM's appeal.

Well-Distributed Wedding Season

Q4 FY26 growth was driven by a well-distributed wedding season spanning the full quarter.

Headwinds

Gold Price Volatility

Q4 FY26 saw extraordinary gold price volatility, with international prices surging before retracting.

Elevated Gold Prices

FY26 performance was achieved despite elevated gold prices; management remains cognizant of elevated gold prices for FY27.

Global Uncertainties

Management remains cognizant of global uncertainties for FY27 outlook.

Regulatory Developments

Management remains cognizant of regulatory developments for FY27 outlook.

Risk radar

Gold Price Fluctuation

Maintained around 40-50% hedging to manage price volatility risk and liquidity risk in uncertain markets.

Inventory Management

Total inventory increased 61% YoY to Rs 5,296 Cr, primarily due to a rise in gold prices and new showroom inventory, leading to 186 Inventory Days.

Management accountability

What management said, and what results must prove

Management accountability

What management said, and what results must prove

Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.

Analyst reading lens
Compare BOTH

YoY comparison is crucial for assessing overall growth and the impact of seasonal events like the wedding season. QoQ is also relevant to understand the immediate effects of gold price volatility and sequential momentum in sales and margins.

Sector KPIs management disclosed

Revenue Growth (Value)

FY26 revenue grew 33% YoY to Rs 8,430 Cr; Q4 FY26 revenue grew 45% YoY to Rs 1,997 Cr.

Gold Volume Growth

FY26 gold volumes saw a normalised ~6% YoY reduction due to a 79% YoY surge in average gold prices.

Diamond Volume Growth

FY26 diamond volumes grew ~9% YoY, with value growth of 32%.

Gross Margin

FY26 Gross Margin was 19.8% (vs 13.5% in FY25); Q4 FY26 Gross Margin was 22.4% (vs 16.8% in Q4 FY25), driven by gold/silver/platinum price rise gains and improved product mix.

Management forward view

FY27 Revenue Growth Target

Confidently marching toward FY27 targets of 20%+ value growth.

FY27 EBITDA Margin Target

Targeting EBITDA margins in the range of 7.5%-7.8% for FY27.

Showroom Expansion Strategy

Plan to launch ~18-20 new showrooms and elevate the roll-out of franchise showrooms.

Profitability & Capital Allocation Focus

Expect to improve blended borrowing cost, maintain strong vigilance on capital allocation, improve inventory days, and deliver a minimum sustainable PAT of 4-4.5%.

Thesis monitor

Numbers and claims to verify in the next filings

CheckpointCurrent evidenceWhat to verify next
FY27 Revenue GrowthFY26: 33% YoYAchieving management's target of 20%+ value growth for FY27.
FY27 EBITDA MarginFY26: 11.5% (including price gains)Maintaining EBITDA margins in the targeted 7.5%-7.8% range, excluding gold price gains.
Inventory Days186 days (FY26)Evidence of improvement in inventory days through stock optimization and capital allocation vigilance.
New Showroom Launches201 showrooms (March 2026)Execution of the plan to launch ~18-20 new showrooms in FY27, particularly the elevated franchise roll-out.

Verification checkpoints are IndiaPulse research interpretation, not investment advice.

Technical timing lens

Trend score and candlestick chart

48Neutral

SMA20 -8.6% / mo · MACD +

Stock trend: 51
Sector RS: 45
Sector 3M: -2.3% vs Nifty -1.5%

Technical chart

SENCOdaily · 1Y · AUTO+19.4%
Latest close ₹358.65 on 2026-09-04
Bar
+2.5%
RSI
49
MACD hist
0.01
52W pos
54%
2026-09-04O ₹349.85H ₹362.80L ₹349.85C ₹358.65Vol 11.4L sh
₹268.30₹310.65₹353.00₹395.35₹437.7052H52L358.652026-032026-06VolRSIMACD2026-032026-042026-062026-072026-09
Up bar
Down bar
EMA 20
EMA 50
Volume + 20D avg
Result date
RSI(14)
MACD / signal

Daily technical trend read

Mixed signals

Signals are conflicting — long-term uptrend intact. RSI 49. Wait for confirmation.

  • Price above SMA200 (long-term uptrend) but mid-term MAs not aligned.
  • SMA20 falling (~9.4% over last month) — short-term momentum negative.
  • RSI(14) at 49 — rising, no extreme reading.
  • MACD above signal but histogram contracting — bullish momentum cooling.
  • 17% off 52W high · 30% above 52W low.

Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.

Valuation & score drivers

U-Score 71 · UNDERVALUED · pillar breakdown, sector model, fair-value anchor

71U-SCORE
Top Setup

Fundamental score breakdown

UNDERVALUED
Valuation19/30
Growth23/25
Quality19/20
Balance Sheet7/15
Cash Flow0/10
Piotroski
5/9 (+3)
Penalties
0
Raw sum
71

Why this score?

Top U-Score contributors and drags from the latest stored fundamentals.

71/100 · UNDERVALUED

Positive drivers

  • Fair-value margin of safety is positive at 70.6%.
  • Quality contributes 19/20 to the score.
  • Growth contributes 23/25 to the score.

Main drags

  • Cash flow is weaker at 0/10; verify the latest quarterly trend.
  • Balance sheet is weaker at 7/15; verify the latest quarterly trend.
  • Valuation is weaker at 19/30; verify the latest quarterly trend.
Sector valuation model

Consumer valuation: PE/PEG and brand-quality premium

Consumer franchises can deserve higher multiples, but only when growth quality supports them.

Consumer PE/PEG
Primary lens
PE and PEG relative to growth, ROE, margins, and brand strength.
Secondary checks
Volume growth, pricing power, distribution, same-store or category growth.
Main risk check
Premium valuation needs durable growth and margin resilience.
PE
10.3
PB
2.4
EV/EBITDA
7.9
ROE
25.6%
ROCE
21.2%
FCF Yield
Debt/Equity
1.1
MoS
+70.6%
Score movement

Stored run vs live recompute

This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.

Stored run: 05 Sept 2026
v4.3-runtime-valuation
Final score
71
Previous: 71
Verdict
UNDERVALUED
Previous: UNDERVALUED
Margin of safety
+70.6%
Previous: +70.6%

Score history

12 stored score snapshots. Latest stored move: -1 points.

05 Sept 2026
v4.3-runtime-valuation
74
75
74
74
74
74
74
74
74
72
72
71

Factor attribution

No pillar movement versus the latest stored run. Historical score trend will appear after snapshot storage is enabled.

Modelled fair value

Graham Number
₹346.42
-3.5% MoS
Growth-justified P/E
35.0
Growth-justified Value
₹1,218.36
+70.6% MoS
PEG
0.19

Trust score

Does management behaviour match later outcomes? Claim delivery, forensic breakdown, evidence depth

Trust Score
68Mixed Trust · low confidenceTrust Lite

Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.

Mixed Trust: Claim history is still being built. It ranks around the 56th percentile of the scored universe and 60th percentile within Consumer. Main check: cash conversion is weak at 28/100.

Healthy Trust Lite: Promoter holding is 64.5%. Key concern: Operating cash flow is negative at ₹-789 Cr.

Computed 05 Sept 2026
management-trust-v1
54 docs text-extracted · 23 concalls text-extracted
Score band
Mixed Trust

Usable, but needs evidence. Treat guidance with a margin of safety.

Relative rank
56th percentile

overall median 67 · Consumer: 60th pctile, median 66 · Micro: 34th pctile, median 73

Evidence depth
Financial-only

54 documents have extracted text, but claim history is not strong enough yet.

Claim delivery
Outcome history still building

0 claims extracted · No contradicted claim yet

How to read this Trust Score

Mixed Trust · low confidence
What it measures
Reliability of management and financial delivery, using financial behaviour only.
Confidence
Treat this as an early read until more concalls and outcomes are matched.
Investor use
Acceptable, but check the weakest sub-score before increasing exposure.

Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.

Forensic breakdown

Read low sub-scores as due-diligence warnings, not automatic sell signals.

Promoter
86
strong · holding, pledge, alignment
Cash flow
28
weak · profit to cash conversion
Balance sheet
61
acceptable · leverage and solvency
Discipline
98
strong · capital discipline
Results
79
strong · quarterly consistency

Trust positives

  • Promoter holding is 64.5%.
  • Promoter pledge is zero.
  • ROCE is 21.2%.
  • 4/4 latest quarters had positive YoY revenue growth.

Trust risks

  • Operating cash flow is negative at ₹-789 Cr.
  • Only 1 years of positive FCF.
  • Debt/equity is 1.07.

Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.

Financials

Full fundamentals table and 10-year revenue / profit / ROE history

Fundamentals

Valuation

P/E
10.30
P/B
2.35
EV/EBITDA
7.91
Market Cap
5878.00Cr

Profitability

ROE
25.60%
ROCE
21.20%
ROA
8.09%
Dividend Y
0.49%

Growth (CAGR)

Revenue 5Y
26.00%
EPS 5Y
56.00%
Revenue 3Y
27.00%
EPS 3Y
54.00%

Balance Sheet

Debt/Equity
1.07
Interest Coverage
4.36×
Altman Z
3.22
Book Value
153.00

Cash Flow

FCF Yield
FCF Positive Y
1/5
OCF
-789.00 Cr
EPS TTM
34.86

Shareholding

Promoter Hold
64.48%
Promoter Pledge
0.00%
Momentum 52W
54%

Financial History

Updated 5/9/2026

Revenue

₹ Cr
Latest: 8,430+33.2% vs prev
08430Mar 2014: 1,318Mar 2015: 1,434Mar 2021: 2,660Mar 2022: 3,535Mar 2023: 4,077Mar 2024: 5,241Mar 2025: 6,328Mar 2026: 8,430FY14FY15FY21FY22FY23FY24FY25FY26

Net Profit

₹ Cr
Latest: 574+261.0% vs prev
0574.0Mar 2014: 36.0Mar 2015: 36.0Mar 2021: 61.0Mar 2022: 129Mar 2023: 158Mar 2024: 181Mar 2025: 159Mar 2026: 574FY14FY15FY21FY22FY23FY24FY25FY26

Return on Equity

%
Latest: 22.8+182.9% vs prev
022.8Mar 2014: 21.8%Mar 2015: 13.0%Mar 2021: 10.1%Mar 2022: 17.8%Mar 2023: 16.9%Mar 2024: 13.3%Mar 2025: 8.1%Mar 2026: 22.8%FY14FY15FY21FY22FY23FY24FY25FY26

Peers

Business-comparable names in Consumer, ranked by similarity

Verify on:NSE India ↗
All information is for study purposes only. For investment decisions, consult your financial advisor. See Playbook for methodology.