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Madhusudan Masala Ltd. (MADHUSUDAN)

SME Cap

Consumer stocks · SME cap · NSE

Madhusudan Masala Ltd. is an Indian spice and food products company with a 49+ year legacy. It manufactures ground, blended, and whole spices, along with grocery products, under brands like Double Hathi, Maharaja, Mantavya, and 77 Green. It operates with a dual-engine strategy for ground and blended spices.

₹271.9
+12.40 · +4.78%
Market cap ₹419 Cr
Data qualityFresh enough for analysisQuote updated 19 Oct, 03:31 pm IST
Details
Quote19 Oct, 03:31 pm IST
Base fundamentals18 Oct 2026 · screener
Latest result19 Jul, 12:45 am IST
Score20 Oct, 04:30 am IST · v4.3-runtime-valuation
Tags04 Oct 2026
Coverage13/14 · 93%
Valuation2026-07-20 · Rf 6.8% · Consumer P/E 22.2 (n=441)
Technical timing lens

Trend score and candlestick chart

62Bullish

full bull SMA stack · SMA20 +2.8% / mo · RSI overbought · MACD + · near 52W high · sector -3.7pp vs Nifty 500 (3M)

Stock trend: 78
Sector RS: 36
Sector 3M: -9.3% vs Nifty 500 -5.6%
Consumer FPI tailwindNot confirmed

Latest mapped FPI equity flow was not positive. View sector evidence

Technical chart

MADHUSUDAND candles · FIT view+78.1%
Latest close ₹271.90 on 2026-10-19
Bar
+4.6%
RSI
71
MACD hist
3.76
52W pos
93%
Visible chart range
Candle interval
2026-10-19O ₹260.00H ₹285.00L ₹260.00C ₹271.90Vol 57,000 sh
₹123.35₹165.69₹208.02₹250.36₹292.7052H₹271.902026-06VolRSIMACD2026-042026-062026-082026-092026-11
Up bar
Down bar
EMA 20
EMA 50
Volume + 20D avg
Result date
RSI(14)
MACD / signal
Market context

Relative performance and chart statistics

Adjusted completed-session prices, rebased to 100

MADHUSUDANNifty Consumer DurablesNifty 500
-13%-2%+9%+20%20 Jul1 Sept19 Oct19 Oct 2026MADHUSUDAN +17.7%Nifty Consumer Durabl… -9.7%Nifty 500 -5.6%
MADHUSUDAN
+17.7%
Nifty 500
-5.6%
Nifty Consumer Durables
-9.7%
Vs Nifty 500
+23.3 pp
Chart stats
19 Oct 2026
From 52W high
-4.6%
₹285
52W range position
93%
₹108.6 - ₹285
ATR (14)
4.3%
₹11.7
Volume vs 20D
2.66x
Latest completed session
Avg traded value
₹0.6 Cr
20-session average
20D price channel
₹217.8 - ₹285
49.1% annualized volatility
Research snapshot

What the evidence says now

Mixed fundamentals, management evidence is still limited to a financial-only Trust Lite signal, price trend is neutral, and recent execution is consistent.

Suggested next step
Research, do not rush
The evidence is not strongly aligned. Compare peers and wait for a cleaner setup.
U-Score
Legacy · FAIR VALUE
48

Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.

Latest result
Excellent
90

Revenue +34.5% · PAT +55.9% YoY

Technical
Bullish
62

Price trend and sector-relative-strength timing.

Valuation
Legacy model
+40.5%

Legacy margin-of-safety estimate; the revised evidence label remains in shadow validation.

Trust
Limited evidence
68

Financial-only signal; management claim evidence is not sufficient yet.

Financials

Fundamentals, quarterly history, margins, returns and balance-sheet evidence

Latest result

Quarter ended 30 Jun 2026

Excellent · 90/100

Rev +34% YoY · PAT +56% YoY · margin expansion · operating leverage

Filed 30 Jun 2026
Open results browser →
MetricThis quarterYoYQoQ
Revenue₹98.3 Cr+34.5%+1.1%
EBITDA₹11.1 Cr+47.4%+3.5%
Operating margin11.3%+98 bps+25 bps
PAT₹6.5 Cr+55.9%+5.9%
PAT margin6.6%+90 bps+29 bps

NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.

Fundamentals

Valuation

P/E
20.10
P/B
3.23
EV/EBITDA
12.55
Market Cap
419.00Cr

Profitability

ROE
17.10%
ROCE
17.00%
ROA
9.55%
Dividend Y
—

Growth (CAGR)

Revenue 5Y
17.14%
EPS 5Y
18.32%
Revenue 3Y
28.00%
EPS 3Y
28.00%

Balance Sheet

Debt/Equity
0.68
Interest Coverage
5.29×
Altman Z
5.44
Book Value
80.50

Cash Flow

FCF Yield
—
FCF Positive Y
0/5
OCF
-1.00 Cr
EPS TTM
13.72

Shareholding

Promoter Hold
70.44%
Promoter Pledge
0.00%
Momentum 52W
97%

Financial History

Updated 20/10/2026

Revenue

₹ Cr
Latest: 98.3+1.1% vs prev
098.3Sep 2024: 69.7Dec 2024: 63.4Mar 2025: 73.1Jun 2025: 73.1Sep 2025: 45.1Dec 2025: 76.3Mar 2026: 97.2Jun 2026: 98.3Q2 24Q3 24FY25Q1 25Q2 25Q3 25FY26Q1 26

Net Profit

₹ Cr
Latest: 6.5+5.9% vs prev
06.5Sep 2024: 4.2Dec 2024: 2.3Mar 2025: 5.7Jun 2025: 4.2Sep 2025: 3.5Dec 2025: 4.7Mar 2026: 6.1Jun 2026: 6.5Q2 24Q3 24FY25Q1 25Q2 25Q3 25FY26Q1 26
ROE is shown only in the Annual view — quarterly equity data isn't published.

Technicals

Trend interpretation, Stage 2, relative strength, volume and indicator evidence

Daily technical trend read

Bullish setup

Trend is constructive — long-term uptrend intact. RSI 71.

  • Price > SMA20 > SMA50 > SMA200 — full bullish stack.
  • SMA20 rising (~2.7% over last month) — short-term momentum positive.
  • RSI(14) at 71 — overbought zone; risk of mean reversion.
  • MACD above signal, histogram expanding — bullish momentum building.
  • 5% off 52W high · 150% above 52W low.

Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.

Nifty 500 leadership

Relative Strength & Trend Stage

95
RS percentile
Stage 2 UptrendEstablished S2
1M return
+16.5%
3M return
+17.7%
6M return
+82.5%
1Y return
+102.0%
RS 1D
+2
RS 20D
+5
Sector rank
#9
Industry rank
#46
Stage evidence
  • Price is 38.2% above the 30-week proxy.
  • The 50-DMA is above the 30-week proxy and its slope is rising +7.1%.
  • Both 3-month and 6-month returns are positive.
50-DMA
price above
200-DMA
price above
S2 entered
17 Jun 2026
S2 age
87 trading sessions
Sector
neutral
Industry
neutral
Relative-strength line vs Nifty 500 (base 100)
257 observations
19 Oct 2026Value 201.57+5.86%
68103138173208Sept 25Feb 26Jun 26Oct 26202
RS vs Nifty 500202

Valuation & peers

U-Score 48 · legacy U-Score band FAIR VALUE · valuation evidence and comparable companies

48U-SCORE
FAIR_VALUE

Fundamental score breakdown

U band · FAIR VALUE
Valuation10/30
Growth18/25
Quality12/20
Balance Sheet9/15
Cash Flow0/10
Piotroski
6/9 (+3)
Penalties
-4
Raw sum
48

Why this score?

Top U-Score contributors and drags from the latest stored fundamentals.

48/100 · legacy band FAIR VALUE

Positive drivers

  • Fair-value margin of safety is positive at 40.5%.
  • Growth contributes 18/25 to the score.
  • Quality contributes 12/20 to the score.

Main drags

  • Penalty bucket subtracts 4 points.
  • Cash flow is weaker at 0/10; verify the latest quarterly trend.
  • Valuation is weaker at 10/30; verify the latest quarterly trend.
Sector valuation model

Consumer valuation: PE/PEG and brand-quality premium

Consumer franchises can deserve higher multiples, but only when growth quality supports them.

Consumer PE/PEG
Primary lens
PE and PEG relative to growth, ROE, margins, and brand strength.
Secondary checks
Volume growth, pricing power, distribution, same-store or category growth.
Main risk check
Premium valuation needs durable growth and margin resilience.
PE
20.1
PB
3.2
EV/EBITDA
12.6
ROE
17.1%
ROCE
17.0%
FCF Yield
—
Debt/Equity
0.7
MoS
+40.5%
Score movement

Stored run vs live recompute

This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.

Stored run: 20 Oct 2026
v4.3-runtime-valuation
Final score
48
Previous: 48
Legacy U-Score band
FAIR VALUE
Previous: FAIR VALUE
Margin of safety
+40.5%
Previous: +40.5%

Score history

12 stored score snapshots. Latest stored move: +0 points.

20 Oct 2026
v4.3-runtime-valuation
52
52
52
52
52
52
52
49
49
48
48
48

Factor attribution

No pillar movement versus the latest stored run. Historical score trend will appear after snapshot storage is enabled.

Modelled fair value

Graham Number
₹157.64
-72.5% MoS
Growth-justified P/E
33.3
Growth-justified Value
₹456.88
+40.5% MoS
PEG
0.91

Comparable companies

Peers

Business-comparable peers in Consumer — ranked by industry, sub-sector, theme-tag overlap, market cap, and U-Score similarity. Green cells mark the best available peer metric in this table.

Compare all ↗
Ticker
Name
Why peer
Score
PE
ROE
MoS
Verdict
SSFL
SME
Srivari Spices And Foods Ltd.
FMCG
match 163
60
15.1
24.4%
+54%
UNDERVALUED
HOACFOODS
SME
Hoac Foods India Ltd.
FMCG
match 139
42
77.1
24.2%
-193%
WATCHLIST
SHETHJI
SME
Shreeji Global FMCG Ltd.
FMCG
match 136
54
21.0
24.6%
+38%
FAIR VALUE
ANNAPURNA
SME
Annapurna Swadisht Ltd.
FMCG
match 135
60
7.8
9.7%
+74%
UNDERVALUED
SHIVASHRIT
SME
Shivashrit Foods Ltd.
FMCG
match 134
59
15.1
20.5%
+55%
FAIR VALUE

Business, management & trust

Growth engines, risks, management commitments and evidence-backed delivery

Business and thesis

Where growth can come from, and what can break the case

Thesis intactReviewed 2026-08-19T08:20:07.268Z
Management commentary snapshot

Q1 FY27 Consolidated: Revenue grew 34.5% YoY to Rs 983 Mn, EBITDA increased 47.3% YoY to Rs 111 Mn, and PAT rose 56.1% YoY to Rs 65 Mn. Volume reached 8,134 MT, with existing facilities operating near full capacity.

Madhusudan Masala delivered strong Q1 FY27 results, with revenue, EBITDA, and PAT growing significantly YoY, demonstrating disciplined execution and improved operating leverage. Volume growth and ongoing capacity additions, particularly the Sanosara greenfield project, support the company's expansion strategy and national ambition. The dual-engine approach and distribution widening are progressing as planned.

Current business mix

Product-wise Revenue Breakdown (Q1FY27)

Latest issuer-disclosed distribution across 5 reported categories.

Businessmix
Ground Spices50.0%
Whole Spices27.0%
Blended Spices16.0%
Grocery Products5.0%
Tea1.0%
Growth engines

Branded Portfolio Strength

Q1 FY27 demonstrated the strength of our branded portfolio, contributing to 34.5% YoY consolidated revenue growth.

Distribution Expansion

Management remains focused on widening distribution, with 1,500+ retailers and 50+ wholesalers added in Q1 FY27, expanding presence to 11 states.

Blended Spices Engine (Vitagreen)

Vitagreen Products (100% subsidiary) is identified as a 'Real Growth Kicker with Pricing Power' due to recipe-based, higher-margin products with pan-India acceptance.

Greenfield Expansion (Sanosara)

The new Sanosara facility will add 6,000 MT annual capacity, incorporating advanced processing technology, with production expected from September 2026.

Capacity and execution

Jamnagar Unit Expansion

A new 1,200 MT whole-spice line was added at MML–Jamnagar in Q1 FY27, increasing capacity from 6,000 MT to 7,200 MT.

Sanosara Greenfield Project

Greenfield expansion at Vitagreen (Sanosara) is under construction, with Phase 1 adding 6,000 MT annual capacity. Production is expected to commence from September 2026.

Tailwinds

Industry Formalization

The Indian spices market is transitioning from a commodity-led market toward a brand-led FMCG category.

Shift to Branded Packaged Spices

Structural shift from loose to branded packaged spices is driven by hygiene, consistency, and food safety awareness.

Premiumization Trend

Premiumization trend is accelerating demand for specialty, regional, and value-added masalas, with blended masalas emerging as the fastest-growing premium category.

Organized Retail & E-commerce Growth

Expansion of organized retail and quick-commerce penetration reduces entry barriers for regional brands and supports scaling.

Risk radar

Competitive Landscape

The industry remains fragmented despite strong national incumbents, with regional players dominating local taste segments and digital-native challengers scaling via online channels.

Raw Material Sourcing

The company sources ~80% of raw materials during their respective seasons to ensure consistent quality, which could expose it to seasonal price volatility.

Project Execution Risk

The Sanosara greenfield expansion is a turnkey project supported by an experienced technical partner, but timely delivery and seamless execution are crucial.

Management accountability

What management said, and what results must prove

Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.

Analyst reading lens
Compare YOY

The company explicitly provides YoY growth figures for key financial metrics (Revenue, EBITDA, PAT) and management commentary focuses on YoY performance. This comparison accounts for potential seasonality in the consumer sector.

Sector KPIs management disclosed

Volume Growth

Q1 volume reached 8,134 MT.

EBITDA Margin

EBITDA margin improved by +98 bps YoY to 11.3% in Q1 FY27.

Net Profit Margin

Net Profit margin improved by +92 bps YoY to 6.6% in Q1 FY27.

Distribution Expansion

As of June 30, 2026, the company has 48,000+ retail grocery stores, 6,750+ wholesalers, and 415+ distributors across 11 states. Q1 FY27 additions include 1,500+ retailers and 50+ wholesalers.

Management forward view

Focus on Sanosara Commissioning

Management remains focused on commissioning the Sanosara facility to strengthen in-house control, product availability, and supply responsiveness.

Widening Distribution & Branded Growth

Management is focused on widening distribution and building sustainable branded growth across existing and new markets.

Pan-India Ambition

The company's vision is to become a leading pan-India C-T-C spices brand and capture 1% market share in the Indian Spices Industry.

Expected CAGR

Management expects a CAGR of ~35% for the next 3 to 5 years.

Thesis monitor

Numbers and claims to verify in the next filings

CheckpointCurrent evidenceWhat to verify next
Sanosara Greenfield CommissioningConstruction underway, production expected from September 2026.Timely commissioning and successful ramp-up of the 6,000 MT annual capacity.
Branded Sales Mix72% of total revenue in Q1 FY27.Continued increase in the proportion of branded sales to total revenue, indicating successful premiumization.
Distribution Network Expansion48,000+ retailers, 6,750+ wholesalers, 415+ distributors across 11 states.Consistent growth in retailer and wholesaler count, and expansion into new strategic regions like Maharashtra, Goa, and Telangana.
EBITDA Margin11.3% in Q1 FY27 (+98 bps YoY).Sustained margin improvement, supported by operating leverage from scale-up and a richer blended masala mix.

Verification checkpoints are IndiaPulse research interpretation, not investment advice.

Trust Score
68Limited evidence · low confidenceTrust Lite

Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.

Limited evidence: Claim history is still being built. It ranks around the 56th percentile of the scored universe and 60th percentile within Consumer. Main check: cash conversion is weak at 28/100.

This is a financial-behaviour screen, not a claim-tested management reliability verdict.

Computed 05 Sept 2026
management-trust-v1
17 docs text-extracted · 8 concalls text-extracted
Score band
Limited evidence

Financial behaviour is scored, but management claims do not yet have enough outcome checks.

Relative rank
56th percentile

overall median 67 · Consumer: 60th pctile, median 66 · SME: 70th pctile, median 64

Evidence depth
Financial-only

17 documents have extracted text, but claim history is not strong enough yet.

Claim delivery
Outcome history still building

0 claims extracted · No contradicted claim yet

How to read this Trust Score

Limited evidence · low confidence
What it measures
Reliability of management and financial delivery, using financial behaviour only.
Confidence
Treat this as an early read until more concalls and outcomes are matched.
Investor use
Acceptable, but check the weakest sub-score before increasing exposure.

Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.

Forensic breakdown

Read low sub-scores as due-diligence warnings, not automatic sell signals.

Promoter
90
strong · holding, pledge, alignment
Cash flow
28
weak · profit to cash conversion
Balance sheet
81
strong · leverage and solvency
Discipline
68
acceptable · capital discipline
Results
87
strong · quarterly consistency

Trust positives

  • ▸Promoter holding is 70.5%.
  • ▸Promoter pledge is zero.
  • ▸Promoter holding increased 2.4%.
  • ▸3/4 latest quarters had positive YoY revenue growth.

Trust risks

  • ▸Operating cash flow is negative at ₹-1 Cr.
  • ▸Only 0 years of positive FCF.

Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.

Important announcements & filings

Latest exchange and company disclosures found within the past two years.

12 shown
Annual reportSep 2026

Sep 2026 · Updates 9 Sep - Madhusudan Masala shares 2025-26 annual report link and schedules 5th AGM on September 30, 2026.

Source: Nse

Open source ↗
Annual reportSep 2026

Sep 2026 · Copy of Newspaper Publication 8 Sep - 5th AGM notice published on September 8, 2026; annual report and e-voting details issued for FY2025-26.

Source: Nse

Open source ↗
Annual report

Updates 23 Sep - Corrected CSR contribution in FY2025-26 annual report from ₹2,39,500 to ₹39,500.

Source: Nse

Open source ↗
Concall transcriptJul 2026

Jul 2026 · Transcript

Source: Company Ir

Open source ↗
Investor presentationJul 2026

Jul 2026 · PPT

Source: Nse

Open source ↗
Concall transcriptJun 2026

Jun 2026 · Analysts/Institutional Investor Meet/Con. Call Updates 28 Jul - Transcript of earnings call for audited results for quarter ended June 30, 2026, made available online.

Source: Nse

Open source ↗
Concall transcriptJun 2026

Jun 2026 · Analysts/Institutional Investor Meet/Con. Call Updates 3 June 2026 - Transcript of earnings call for audited financial results ended March 31, 2026, published on website.

Source: Nse

Open source ↗
Investor presentationMay 2026

May 2026 · PPT

Source: Nse

Open source ↗
Concall transcriptMay 2026

May 2026 · Transcript

Source: Company Ir

Open source ↗
Concall transcriptJan 2026

Jan 2026 · Transcript

Source: Company Ir

Open source ↗
Investor presentationJan 2026

Jan 2026 · PPT

Source: Nse

Open source ↗
Verify on:NSE India ↗
All information is for study purposes only. For investment decisions, consult your financial advisor. See Playbook for methodology.