Consumer stocks · Small cap · NSE
Brainbees Solutions Limited (FirstCry) is India's largest multi-channel retailer for mothers', babies', and kids' products, operating online and offline. It also has an international e-commerce presence in UAE/KSA, a D2C brand aggregator (Globalbees), and a preschool segment.
full bear SMA stack · MACD + · near 52W low · sector -4.6pp vs Nifty 500 (3M)
Latest mapped FPI equity flow was not positive. View sector evidence
Adjusted completed-session prices, rebased to 100
Weak fundamentals, management evidence is still limited to a financial-only Trust Lite signal, price trend argues for patience, and recent execution is consistent.
Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.
Revenue +13.0% · PAT NDF YoY
Price trend and sector-relative-strength timing.
Legacy margin-of-safety estimate; the revised evidence label remains in shadow validation.
Financial-only signal; management claim evidence is not sufficient yet.
Fundamentals, quarterly history, margins, returns and balance-sheet evidence
Rev +13% YoY · margin expansion
| Metric | This quarter | YoY | QoQ |
|---|---|---|---|
| Revenue | ₹2,106 Cr | +13.0% | -2.6% |
| EBITDA | ₹60 Cr | +81.8% | -14.3% |
| Operating margin | 2.8% | +100 bps | -40 bps |
| PAT | ₹-44 Cr | NDF | NDF |
| PAT margin | -2.1% | +151 bps | +13 bps |
NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.
Updated 21/10/2026
Trend interpretation, Stage 2, relative strength, volume and indicator evidence
Trend is weak — long-term trend down. RSI 42.
Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.
U-Score 21 · legacy U-Score band OVERVALUED · valuation evidence and comparable companies
Top U-Score contributors and drags from the latest stored fundamentals.
Consumer franchises can deserve higher multiples, but only when growth quality supports them.
This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.
12 stored score snapshots. Latest stored move: +0 points.
Business-comparable peers in Consumer — ranked by industry, sub-sector, theme-tag overlap, market cap, and U-Score similarity. Green cells mark the best available peer metric in this table.
Growth engines, risks, management commitments and evidence-backed delivery
FirstCry reports 12% YoY consolidated revenue growth to INR 85,479 Mn in FY26, with Adjusted EBITDA up 24% YoY to INR 4,860 Mn. Net losses improved by 23% YoY. India Multichannel business remains PAT and Free Cash Flow positive.
The company delivered solid consolidated revenue and Adjusted EBITDA growth in FY26, driven by strong performance in India Multichannel and Globalbees. International business losses reduced. However, competitive intensity in diapering and international markets warrants close monitoring.
Latest issuer-disclosed distribution across 2 reported categories.
India Multichannel business is PAT and Free Cash Flow positive in FY26, with GMV growing 11% YoY.
Globalbees' core categories delivered 28% YoY growth in FY26 with INR 919 Mn Adjusted EBITDA (post corporate expenses).
Share of Home Brands in India Multichannel GMV increased to >58% in FY26 from 37% in FY20, driving superior margins.
Number of preschools increased to 436 in FY26 from 363 in FY25, with student enrollments growing to 23,049 from 18,470.
Total Modern Stores (incl. FOFO & COCO) increased to 1,189 as of March 31, 2026, from 1,156 in FY25.
Faster delivery initiative 'RocketBees' expanded from 22 cities to 62 cities, improving TAT and customer experience.
KSA and UAE offer favorable demographics with high birth rates and higher spend per child on childcare products compared to India.
Long-standing partnerships with 13,500+ hospitals across India, delivering 2.4 Mn+ FirstCry branded boxes in FY26 for new user acquisition.
Diapering category in India continues to witness heightened competitive intensity, leading to pressure on growth and margins.
International business continues to witness elevated promotional activities led by two horizontal e-commerce players that entered these markets in 2024.
Consolidated gross margin declined YoY in FY26 and QoQ in Q4FY26. India Multichannel gross margin also declined QoQ in Q4FY26.
Globalbees is rationalizing 'Other brands' that have lower revenue growth and incur losses, with an endeavor to complete by Q1FY27.
Heightened competitive intensity in India's diapering category and elevated promotional activities by horizontal e-commerce players in international markets could impact growth and profitability.
Issuer guidance and extracted claims are tracked against later reported outcomes. Treat these as management statements, not IndiaPulse forecasts.
YoY comparison is crucial for assessing annual performance and long-term trends across segments. QoQ is relevant for India Multichannel's sequential revenue growth rate improvement and International business's loss reduction, indicating recent momentum.
Consolidated Revenue from Operations increased 12% YoY to INR 85,479 Mn in FY26.
Consolidated Gross Profit Margin was 36.2% in FY26, down from 37.4% in FY25. Q4FY26 Gross Margin was 35.4% vs 37.5% in Q4FY25.
India Multi-Channel GMV grew 11% YoY to INR 97,833 Mn in FY26.
India Multi-Channel Orders grew 9% YoY to 42.8 Mn in FY26.
Management believes that with current initiatives, the growth rate for both online & offline channels will be structurally much superior in FY27.
Management states they continue to focus on sustainable growth while reducing Adjusted EBITDA losses in the International business.
Management's endeavor is to complete the rationalization of Globalbees' 'Other brands' by Q1FY27.
| Checkpoint | Current evidence | What to verify next |
|---|---|---|
| India Multichannel YoY Quarterly Revenue Growth | 11.4% in Q4FY26 | Sustained sequential improvement and achievement of 'much superior' growth rate in FY27, as claimed by management. |
| International Adjusted EBITDA Losses | INR (907) Mn in FY26 (35% YoY reduction) | Continued reduction in losses and clear path towards profitability, especially given competitive pressures. |
| Globalbees Core Categories Adjusted EBITDA % | 4.9% in FY26 | Sustained profitable growth and margin expansion post the completion of brand rationalization by Q1FY27. |
| Consolidated Gross Margin | 36.2% in FY26 | Stabilization and improvement in gross margins, particularly in India Multichannel, given competitive pressures. |
Verification checkpoints are IndiaPulse research interpretation, not investment advice.
Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.
Limited evidence: Claim history is still being built. It ranks around the 49th percentile of the scored universe and 52nd percentile within Consumer. Main check: financial discipline is weak at 48/100.
This is a financial-behaviour screen, not a claim-tested management reliability verdict.
Financial behaviour is scored, but management claims do not yet have enough outcome checks.
overall median 67 · Consumer: 52nd pctile, median 66 · Small: 54th pctile, median 66
44 documents have extracted text, but claim history is not strong enough yet.
0 claims extracted · No contradicted claim yet
Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.
Read low sub-scores as due-diligence warnings, not automatic sell signals.
Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.
Latest exchange and company disclosures found within the past two years.
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse
Source: Bse